Job Title: Senior SEO Analyst
Company Overview:
ODigMa is a leading digital marketing agency based in India dedicated to delivering innovative solutions that drive online success for our clients. Our mission is to empower businesses through data-driven strategies and to create meaningful connections with their audiences. We value creativity integrity and collaboration fostering a culture that encourages growth learning and teamwork.
Role Responsibilities:
- Conduct comprehensive keyword research to identify high-value opportunities.
- Develop and implement on-page optimization strategies for various web properties.
- Analyze competitors to determine effective SEO tactics and strategies.
- Monitor and optimize technical SEO aspects including site speed and mobile responsiveness.
- Utilize Google Analytics and other tools to track analyze and report on SEO performance.
- Collaborate with content teams to create SEO-friendly content and structures.
- Manage off-page SEO initiatives including link-building strategies and outreach.
- Create detailed SEO audit reports and action plans for improvement.
- Stay updated on SEO trends and algorithm changes to inform strategy adjustments.
- Work closely with web developers to ensure proper implementation of SEO best practices.
- Integrate social media strategies to enhance visibility and engagement.
- Train and mentor junior SEO analysts and team members.
- Develop and maintain SEO documentation process flows and best practices.
- Prepare and deliver presentations on SEO strategies and performance metrics.
- Support other digital marketing initiatives with SEO insights and recommendations.
Qualifications:
- Bachelor s degree in Marketing Business or related field.
- Minimum of 5 years of experience in SEO and digital marketing.
- Demonstrated expertise with SEO tools such as SEMrush Ahrefs or Moz.
- Strong analytical skills with proficiency in Google Analytics and Search Console.
- In-depth understanding of on-page and off-page SEO techniques.
- Experience with technical SEO principles and tools.
- Excellent written and verbal communication skills.
- Ability to work collaboratively in a team environment.
- Strong problem-solving and critical-thinking abilities.
- Up-to-date knowledge of SEO trends and best practices.
- Experience with content management systems (CMS) such as WordPress.
- Familiarity with HTML CSS and JavaScript for SEO purposes.
- Ability to manage multiple projects and meet deadlines.
- Proven track record of improving search engine rankings and driving organic traffic.
- SEO certification is a plus.
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