Director of Marketing
Director of Marketing
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Job Title: Director of Marketing
Organization: American Retirement Association
Location: Hybrid (On-site 3 days/week Arlington VA)
Position Type: Full-Time Exempt
Reports To: Erika Mellema Senior Director of Marketing
About Us
At the American Retirement Association (ARA) we are dedicated to empowering retirement professionals to help all Americans achieve a secure retirement. We do this through education advocacy and innovation. Join our collaborative mission-driven team and help shape the future of retirement in America.
Position Summary
The Director of Marketing will lead the development and execution of innovative data-driven marketing strategies that elevate our brand engage members and drive participation in our events programs and services. Reporting to the Senior Director of Marketing this strategic and hands-on leader will play a key role in delivering measurable business outcomes through collaboration creativity and cross-functional alignment.
What Youll Do
- Strategic Leadership: Design and implement comprehensive marketing strategies aligned with organizational goals.
- Brand Stewardship: Oversee brand positioning and consistency across all channels.
- Market Intelligence: Stay ahead of trends analyze member insights and adjust strategies accordingly.
- Content Oversight: Lead the creation of promotional content for programs events publications and advocacy campaigns.
- Collaborative Execution: Work across departmentsdigital content membershipto deliver integrated campaigns and cohesive messaging.
- Team Management: Supervise and mentor the Marketing Coordinator fostering creativity and accountability.
- Stakeholder Engagement: Coordinate with internal teams volunteers vendors and designers to execute marketing initiatives.
- Performance Analytics: Track and report on KPIs to inform continuous improvement and optimize results.
What Were Looking For
Skills & Experience:
- 7 years of progressive marketing experience with demonstrated strategic and operational impact.
- 3 years in management or senior-level individual contributor roles.
- Proven ability to lead integrated marketing campaigns oversee brand strategy and collaborate across teams.
- Strong communication leadership project management and analytical skills.
Knowledge:
- Expertise in digital and traditional marketing brand management customer journey mapping and campaign analytics.
- Experience in regulatory or compliance-sensitive sectors such as financial services retirement planning or associations preferred.
Technology:
- Proficiency with Microsoft Office Suite (Excel preferred) Association Management Systems (e.g. Fonteva) CMS platforms CRM and marketing automation tools and AI-powered marketing solutions.
Education:
- Bachelors degree in marketing communications business or a related field preferred. Advanced degrees or certifications are a plus.
Additional Details
- Supervision: Direct reportMarketing Coordinator. Provides matrix leadership across teams.
- Travel: Occasional local and domestic travel required.
- Work Environment: Hybrid schedule with in-office presence expected at least 3 days per week. Standard office physical requirements apply.
Why Work with Us
At ARA youll find a workplace that values inclusion innovation and integrity. We offer competitive compensation excellent benefits and the opportunity to work with passionate professionals who make a difference.
Employee Benefits
ARA offers its full-time employees a robust benefits package that includes:
- Medical Dental & Vision Insurance
- Life Insurance
- Short-Term & Long-Term Disability Insurance
- Profit Sharing 401(k) Plan
- Defined Benefit Pension Plan
- Health Savings Account
- Flexible Spending Account
- Eleven Paid Holidays
- Twenty-Three Days of Paid Time Off
- Two Hours of Personal Leave Per Month
- Parental Leave
- Hybrid Work Arrangement (Telework on Mondays and Fridays)
- Commuting/Telework Benefits
- Employee Assistance Program
- Membership in Absorb Learning Management System
- Membership in You Need A Budget (YNAB)
- Membership in Experian My Financial Expert
- Membership in Calm App
- Spot Pet Insurance Discount
- Worldwide Travel Assistance Program
- Will Preparation Services
Equal Opportunity Employer
American Retirement Association is an Equal Opportunity Employer. American Retirement Association provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
Ready to Make an Impact
Apply now to join a team thats helping build a secure retirement future for millions of Americans.
Required Experience:
Manager
Employment Type
Full-Time
