Media Buyer - Google Ads
Media Buyer - Google Ads
Posted on :
26-06-2025
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1 Vacancy
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Job Description
We at Adsiduous Media are looking for an experienced and results-driven Google Display & YouTube Ads Media Buyer to join our marketing team. The ideal candidate will have at least 1-2 years of experience and be responsible for creating managing and optimizing paid advertising campaigns across Google Display Network (GDN) and YouTube. You should be adept at analyzing performance data and maximizing ROI through strategic ad placements targeting and budget management.
Key Responsibilities:
Campaign Strategy and Planning:
- Develop and execute display and YouTube advertising strategies aligned with business goals including brand awareness lead generation or sales objectives.
Ad Creation and Targeting:
- Collaborate with the creative team to design engaging display and video ads utilizing appropriate targeting techniques such as demographic contextual behavioral and remarketing options.
- Optimize ad formats and placements across GDN and YouTube to maximize reach and engagement.
Budget Management:
- Plan and allocate budget efficiently across campaigns ensuring maximum return on investment (ROI) while meeting key performance indicators (KPIs).
Performance Tracking and Optimization:
- Monitor ongoing campaigns analyze data and make adjustments to bidding strategies targeting and creatives to optimize performance.
- Leverage audience insights and analytics tools to enhance ad efficiency and conversion rates.
A/B Testing:
- Conduct regular split tests to improve ad effectiveness and conversion rates (ad formats copy targeting etc..
Reporting and Insights:
- Generate and present detailed performance reports to stakeholders providing actionable insights and recommendations for improvement.
Staying Up-to-Date with Trends:
- Keep up with the latest trends in digital marketing particularly changes to the Google Display Network YouTube Ads industry benchmarks and emerging ad formats.
Compliance and Policy Adherence:
- Ensure all campaigns follow Google s advertising policies and brand guidelines.
advertising,ad optimization,budget management,performance analysis,youtube,digital marketing,campaign management,google display network,youtube ads,analytics tools,targeting techniques,google ads,a/b testing
Employment Type
Full Time
Key Skills
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