Job Description
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The Marketing Coordinator for the Institute for Entrepreneurial Excellence (IEE) is responsible for managing multiple concurrent projects and activities related to branding communications and marketing of the Institute. Reporting to the IEEs Marketing Director this position will:
Manage content generation for social media online platforms and print pieces
Help coordinate marketing aspects of programs and special events
Oversee dissemination of marketing materials via channels to desired target audiences and stakeholders
Track and analyze social media metrics to assess content performance and deliver on marketing goals
Implement all other aspects of the marketing strategy
Preferred qualifications include:
Experience with email and newsletter marketing platforms (e.g. Sales force Marketing Cloud)
Experience capturing and editing videos to highlight entrepreneur stories and events
Photography skills for event or content capture
Experience managing websites using WordPress or similar
Familiarity with Salesforce or other CRM systems
Ability to research content and resources relevant to small business owners
Research new trends and provide recommendations to expand our audience and reach
Part of the University of Pittsburghs Office of Innovation & Entrepreneurship the Institute for Entrepreneurial Excellence has served businesses throughout western Pennsylvania for more than 25 years. Offering a dynamic mix of consulting education and networking opportunities the IEE strives to be an innovative leader in economic development in the region. To learn more about our organization please visit our website at: .
Job Summary
Coordinates marketing strategies and functions for University brands services and product lines working across multiple markets and channels while adhering to strict branding and style guidelines. Employs writing and graphic design skills to target specific audiences across various mediums using analytics and metrics to measure and improve results. Writes and adapts collateral copy; designs and produces marketing materials. Works with authors and acquisition editors purchases advertising and assists in market development strategies.
Essential Functions
Candidate must be able to effectively communicate with staff stakeholders and media contacts both through written and oral communications.
Physical Effort
Candidate must also be able to independently travel to client locations throughout Western Pennsylvania for site visits open houses etc. Some evenings and weekends necessary.
The University of Pittsburgh is committed to championing all aspects of diversity equity inclusion and accessibility within our community. This commitment is a fundamental value of the University and is crucial in helping us advance our mission which includes attracting and retaining diverse workforces. We will continue to create and maintain an environment that allows individuals to discover belong contribute and grow while honoring the experiences perspectives and unique identities of all.
The University of Pittsburgh is an Affirmative Action/Equal Opportunity Employer and values equality of opportunity human dignity and diversity. EOE including disability/vets.
Assignment Category Full-time regular
Job Classification Specialist
Job Family Communications & Marketing
Job Sub-Family Marketing
Campus Pittsburgh
Minimum Education Level Required Bachelors Degree
Minimum Years of Experience Required 1
Will this position accept substitution in lieu of education or experience Combination of education and relevant experience will be considered in lieu of education and/ or experience requirement.
Work Schedule Monday-Friday 8:30 a.m.-5:00 p.m.
Work Arrangement Hybrid: Combination of On-Campus and Remote work as determined by the department.
Hiring Range TBD Based Upon Qualifications
Relocation Offered No
Visa Sponsorship Provided No
Background Check For position finalists employment with the University will require successful completion of a background check
Child Protection Clearances Not Applicable
Required Documents Resume Cover Letter
Optional Documents Not Applicable
Required Experience:
IC