drjobs Communications Strategy Director

Communications Strategy Director

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1 Vacancy
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Job Location drjobs

El Segundo, CA - USA

Monthly Salary drjobs

$ 160 - 200

Vacancy

1 Vacancy

Job Description

ABOUT THE AGENCY:
David&Goliath is an agency that adheres to one simple philosophy: Brave. To be brave to
inspire people and brands to take on their goliaths. To create lasting impact that the world
can feel and truly embrace. This is our purpose and for over two decades we have never
wavered from it. We are not made for everyone. We are made for the few who believe that
purpose isnt just a business proposition but a way of life. And for those who believe we
can achieve the unthinkable together. David&Goliath is a collaborative empathetic and
team-oriented culture that believes in taking on challenges that others might walk away
from. Because the truth is nobody ever became great without first being brave.

ABOUT THE ROLE:
The Communications Strategy Director will play a key role in bridging bold creative thinking
combined with deep audience insights and smart media executions. Serving as the
connective tissue between our internal teams and external media partners. This role is
responsible for architecting how ideas and campaigns come to life across paid owned
and earned media channels. This individual will proactively contribute innovative insight-
driven ideas that move our clients business forward. Were looking for someone with a
sharp eye on culture. Tuned into the now and the next and the instinct to turn emerging
trends into actionable strategies. The Director will help position and activate campaigns
across channels ensuring audience behavior and communication strategy are built into
the creative from the start. This person should bring both strategic acumen and leadership
presence capable of shaping senior client conversations while contributing to the growth
and evolution of the Communications Strategy discipline within the agency

RESPONSIBILITIES:

    • Define the full channel ecosystem to map out how creative ideas come to life across platforms aligned to campaign KPIs
    • Collaborate closely with Brand Strategy and Creative teams to extend a core idea across multiple audience touchpoints
    • Own the consumer and channel strategy in partnership with media agencies ensuring a strong connection between message and medium
    • Audience identification and definition to drive positive brand and business growth.
    • Build and apply consumer journeys to guide integrated campaign planning
    • Synthesize qualitative and quantitative research analytics and tools to uncover insights that inform media strategy and creative deployment
    • Lead day-to-day client conversations serving as a strategic advisor and thought partner

EXPERIENCE:

    • 8 years in a communications planning or related strategic role at an advertising media digital PR or integrated agency
    • Strong grasp of both traditional and digital media with an understanding of how to apply each across the funnel
    • Proficiency with audience tools like MRI-Simmons and GWI (Global Web Index)
    • Experience working with social listening platforms (e.g. Sprinklr Emplifi etc.)
    • QSR category experience is a plus but not required
Video Link (1 min. max); show us why youre brave! Were not looking for the highest quality editing just good content.

The salary range is $160k - $200k plus benefits. The role is LA based.

Required Experience:

Director

Employment Type

Full-Time

Company Industry

About Company

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