Marketing Supervisor ( WOCA )
Marketing Supervisor ( WOCA )
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Job Description
1. Conduct indepth research on the industry in which the exhibition is positioned based on the exhibitions positioning and the core buyers needs. Accurately identify the core buyer group and develop a database expansion strategy to add new core buyers each month.
2. Plan and organize multiple exclusive events for core buyers during the exhibition such as technical sharing sessions industry trend seminars and salons. Build a platform for communication and cooperation between exhibitors and buyers to ensure the smooth implementation of these events.
3. Oversee the entire process and service quality of buyer events and monitor in realtime the interaction between core buyers and exhibitors. Collect and analyze behavioral data to uncover potential needs and trends thereby increasing buyers participation and loyalty to the exhibition.
4. Establish exclusive communication channels for core buyers to regularly send updates on exhibition preparations highlights and concurrent activities. Maintain frequent interaction with buyers.
5. Build a core buyer database by integrating buyer information collected from various channels including the exhibition website social media and offline events. Regularly clean classify update and analyze the data to ensure its completeness.
6. Collaborate with the marketing team to develop a comprehensive exhibition promotion plan based on the exhibitions positioning and core buyers needs. Clearly allocate budgets and human resources for each promotional channel.
Qualifications :
1. At least 3 years of marketing experience including at least 2 years in organizing buyers for exhibitions exhibitions or related B2B fields. Proven experience in successfully organizing core buyers for largescale exhibitions is required.
2. Excellent communication and coordination skills with the ability to build and maintain good relationships with core buyers exhibitors and internal team members. Effectively coordinate resources to ensure smooth exhibition preparation and execution.
3. Bachelors degree or above in English Marketing Advertising or related fields.
4. Ability to work under pressure with strong team spirit and independent working skills. Willingness to travel frequently.
5. High aesthetic standards keen insight innovative spirit and strong execution ability. Attention to detail is a must.
6. Proficiency in Office software (Word Excel PowerPoint). Familiarity with AI tools is preferred.
Additional Information :
We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at .
Our benefits include:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
- Great community: a welcoming culture with inperson and online social events our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and ondemand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
- Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- A flexible range of personal benefits to choose from plus company funded private medical cover
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
- Strong wellbeing support through EAP assistance mental health first aiders and more
- Recognition for great work with global awards and kudos programmes
- As an international company the chance to collaborate with teams around the world
Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.
At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
