Event Marketing Manager

Events Marketing Manager

Location: Hyderabad Bangalore India

Employment Type: FullTime; Salaried

Compensation: Base Salary Bonus Benefits

Job Description

About Us:

At Innovapptive we are bringing the industrial frontline worker backoffice and assets together. Our platform is the only patented and CodeFree connected worker platform for SAP and IBM Maximo and is disrupting and digitizing archaic tedious & labor intensive paperbased processes for maintenance operations & supply chain. The industrial frontline workers are empowered with a suite of highly reconfigurable mobile apps while the backoffice has realtime visibility into the frontline workforce with better planning scheduling adoption monitoring and actionable insights. Some of the worlds largest brands such as Newmont Mining Dominion Nuclear Hess Shell UNICEF ConocoPhillips Reckitt Benckiser are digitally transforming their backoffice and frontline industrial worker experiences. We are saving companies millions of dollars by improving their asset uptime productivity safety and talent challenges while delivering jobs better faster cheaper and safer.

We are backed by Tiger Global Management a Global Marquee Fund with over $30 Billion of Assets Under Management (AUM). Tiger Global Management has a reputation of investing and building some of the worlds Unicorn brands such as Spotify Netflix Facebook LinkedIn Amazon Peloton Harrys Ola Flipkart Freshworks and many more!

Recently we have announced our Series B funding led by Vista Equity Partners a leading global technology investor with participation from Tiger Global Management our existing Series A investor. Vista invests in missioncritical software businesses that have a clear purpose and a demonstrated track record of success such as Innovapptive.

Our mission is made possible by Innovapptives most important asset: our people. We come together through collaboration and ambition in a teamdriven culture. Through the success of our product we have seen monumental growth in our workforce and we constantly look for exceptional talent to join us. At Innovapptive you are challenged with dynamic tasks that drive your professional development and career growth. Join us on our journey to deliver an innovative connected worker experience and to empower 350 Million Industrial FrontLine Workers around the world with the ability to truly harness the power of connected worker experience by improving the working life of a frontline worker and the backoffice employee.

The Role

Innovapptive is seeking a creative and resultsdriven Events Marketing Manager to lead our event strategy and execution. In this role you will be responsible for planning organizing and managing a variety of events including industry tradeshows conferences webinars and potentially smaller field marketing events primarily within the US market. You will work closely with the broader marketing team sales and product teams to ensure our event presence is strategic wellexecuted and delivers measurable results against our lead generation and brand building goals.

How You Will Make an Impact:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Event Strategy & Planning: Develop and refine Innovapptives event strategy identifying key industry events conferences and opportunities (both virtual and inperson) that align with our target audience and business objectives in the US market.
• Event Management & Execution: Own the endtoend planning and execution of assigned events. This includes managing logistics vendor relationships booth design/setup speaker coordination promotional activities and onsite/virtual event management.
• Budget Management: Develop and manage event budgets track expenses and ensure events are executed within allocated resources.
• Promotional Campaigns: Collaborate with the marketing team (including Content Marketing and Digital Marketing) to develop and execute pre and postevent communication plans to drive attendance engagement and followup.
• Lead Generation & Followup: Implement strategies to capture leads effectively at events and ensure timely and proper handoff to the sales team. Work with sales to ensure appropriate followup processes are in place.
• Content & Messaging: Coordinate with Product Marketing and Content Marketing to ensure relevant messaging collateral and presentations are prepared for each event.
• Vendor & Partner Coordination: Manage relationships with event organizers vendors (e.g. booth builders AV providers) and potential event partners.
• Performance Measurement & Reporting: Define key performance indicators (KPIs) for each event track results (e.g. leads generated meetings held ROI) and provide postevent analysis and reporting to stakeholders. Use insights to optimize future event participation.
• CrossFunctional Collaboration: Work closely with Sales to understand their needs and ensure events support their pipeline goals. Collaborate with Product and Customer Success teams as needed for event participation.

What You Bring to the Team:

• Bachelors degree in Marketing Business Data Science or a related field; advanced degree is a plus.
• 57 years in a marketing operations role preferably with experience in a B2B or tech company in India working with global teams.
• Proficiency with CRM (Salesforce) and marketing automation tools (Hubspot) as well as data analytics (Google Analytics Tableau).
• Strong quantitative skills with experience interpreting complex data and providing insights.
• Ability to manage multiple projects and work in a fastpaced environment with strong organizational skills and attention to detail.
• Excellent written and verbal communication skills in English with the ability to present insights to global stakeholders.
• Demonstrated commitment to accuracy and thoroughness in data management.

Preferred Qualifications:

• Experience specifically marketing within the B2B/Tech/SaaS sector.
• Experience with event management software or platforms.
• Familiarity with CRM systems (e.g. Salesforce) for lead tracking and reporting.
• Experience supporting events primarily focused on the US market.

What We Offer:

• A positive open and highlyinnovative environment and team
• Entrepreneurial spirit with unlimited opportunity to grow
• Opportunity to work with leading global brands on exciting and impactful projects
• Competitive Base Pay
• Best of plan on Vacation & Paid Time Off.
• Provision of Medical Insurance for family self dependent spouse dependent children parents/parentinlaws
• Paid Maternity and Paternity leave
• Biannual reviews to ensure transparency and promoting high performance culture
• OKR Driven Performance Development Environment
• Learning & Development access to wide range of eLearning courses (technical Product Process etc.)
• A host of Interest Groups/Clubs for Book Reading Toastmasters Sports Cricket Volleyball Throwball Badminton TT Music.

Innovapptive does not accept and will not review unsolicited resumes from search firms.

Innovapptive is an equal opportunity employer and is committed to a diverse and inclusive workplace. Qualified applicants will receive consideration for employment without regard to race color religion or creed alienage or citizenship status political affiliation marital or partnership status age national origin ancestry physical or mental disability medical condition veteran status gender gender identity pregnancy childbirth (or related medical conditions) sex sexual orientation sexual and other reproductive health decisions genetic disorder genetic predisposition carrier status military status familial status or domestic violence victim status and any other basis protected under federal state or local laws.