Sr. Web Marketing Specialist
Sr. Web Marketing Specialist
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$ 70000 - 83000
1 Vacancy
Job Description
At PitchBook we are always looking forward. We continue to innovate evolve and invest in ourselves to bring out the best in everyone. Were deeply collaborative and thrive on the excitement energy and fun that reverberates throughout the company.
Our extensive learning programs and mentorship opportunities help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things. The combination of a rapidly evolving industry and our high ambitions means theres going to be some ambiguity along the way but we excel when we challenge ourselves. Were willing to take risks fail fast and do it all over again in the pursuit of excellence.
If you have a good attitude and are willing to roll up your sleeves to get things done PitchBook is the place for you.
About the Role:
The Marketing team at PitchBook is critical to fueling the companys growth by utilizing a variety of strategies to support our Sales and Customer Success departments grow and retain our client base. The Marketing department is responsible for all demand generation efforts by executing engaging campaigns and effective product marketing strategies and by attending client and tradeshow events. The Marketing team is also responsible for promoting the PitchBook brand and managing internal communications.
The Sr. Web Marketing Specialist role is responsible for optimizing our website for conversions through the planning and execution of A/B testing and personalization initiatives and partnering closely with leaders across Operations Campaigns and Account Based Marketing teams on webbased tactics to identify target engage and convert core segments and accounts.
Primary Job Responsibilities:
- Optimize our core marketing website for conversions by driving A/B testing initiatives and a roadmap
- Partner with Operations Campaigns and Field Marketing leaders on strategic personalization campaigns and web experiences to target and engage core segments regions etc. to drive them through our marketing funnel
- Build and monitor reporting to assess the returnoninvestments of our personalization and A/B testing programs and make adjustments as needed. Share these findings with the broader marketing team and senior leadership
- Assist our Operations and Development teams with tactics and tools to collect more information on our website users to create personalized experiences and better qualify leads for our sales team
- Partner with our AccountBased Marketing Manager on webbased tactics to identify attract engage and convert core accounts visiting our website
- Collaborate with our editorial team to build website marketing tactics around their core KPIs (i.e. increasing newsletter subscriber base generating higher report readership etc.)
- Align with our paid digital marketing team on personalization and engagement opportunities for users who have interacted with our digital ads. Knowledge share about A/B testing tactics and areas of opportunity
- Partner with Operations and Sales leaders on tactics to improve the quality of leads coming through our website
- Support the vision and values of the company through role modeling and encouraging desired behaviors
- Participate in various company initiatives and projects as requested
Skills and Qualifications:
- Bachelors degree required
- 3 years of previous experience in a digital marketing personalization or conversion rate optimization role
- Experience implementing A/B tests with a thorough knowledge of best practices. Willingness to learn and stay on top of new tactics and tools
- Datadriven mindset and comfortable analyzing data and using findings to power business decisions
- Experience using Optimizely is a plus
- Experience with Google Analytics and Tableau is a plus
- Experience building personalized website experiences
- Willingness to adapt and use AI tools to increase productivity while maintaining quality
- Ability to manage multiple projects at once with limited supervision
- Techsavvy with the ability to learn new technology platforms quickly
- Experience presenting findings and making recommendations to executives
- Ability to work crossfunctionally with leaders across our analyst development and design teams
- Passion for innovation and unafraid to bring new ideas and tactics to the table. Stay on top of digital marketing industry trends
- Proficiency with the Microsoft Office suite including indepth knowledge of Outlook Word and Excel with the ability to pick up new systems and software easily
Benefits Compensation at PitchBook:
Physical Health
- Comprehensive health benefits
- Additional medical wellness incentives
- STD LTD AD&D and life insurance
Emotional Health
- Paid sabbatical program after four years
- Paid family and paternity leave
- Annual educational stipend
- Ability to apply for tuition reimbursement
- CFA exam stipend
- Robust training programs on industry and soft skills
- Employee assistance program
- Generous allotment of vacation days sick days and volunteer days
Social Health
- Matching gifts program
- Employee resource groups
- Subsidized emergency childcare
- Dependent Care FSA
- Companywide events
- Employee referral bonus program
- Quarterly team building events
Financial Health
- 401k match
- Shared ownership employee stock program
- Monthly transportation stipend
*Please be aware the above PitchBook benefit and perk offerings are subject to corresponding plan and policy documents and may change during the course of your employment.
Compensation
- Annual base salary: $70000$83000
- Target annual bonus percentage: 7.5%
*Starting pay will be based on several factors and commensurate with qualifications & experience. We also have a locationbased compensation structure; there may be different ranges for candidates by location.
Working Conditions:
We believe our business and our culture are strongest when we work together in person. We also know that its helpful to have some flexibility to work remotely. Most roles work in the office 3 days/week and some are expected to work in the office 45 days/week. The current expectation for this role is that you are working in the office 3 days/week and that you are in the office fulltime during the training period for which the length varies by role. During an initial phone screen the team will discuss expectations for this specific position.
The job conditions for this position are in a standard office setting. Employees in this position use PC and phone on an ongoing basis throughout the day. Limited corporate travel may be required to remote offices or other business meetings and events.
Life At PB:
We are consistently recognized as a Best Place to Work and our culture is at the heart of our success. Its our fundamental belief that people do and create great things and that people are the cornerstone of prosperity. We believe that proactively seeking out different points of view listening to others learning and reflecting on what weve heard creates a sense of belonging within PitchBook and strengthens the PitchBook community.
We are excited to get to know you and your background. Concerned that you might not meet every requirement We encourage you to still apply as you might be the right candidate for the role or other roles at PitchBook.
#LIAD2
Required Experience:
Senior IC
Employment Type
Full Time
