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Galderma is the emerging pureplay dermatology category leader present in approximately 90 countries. We deliver an innovative sciencebased portfolio of premium flagship brands and services that span the full spectrum of the fastgrowing dermatology market through Injectable Aesthetics Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981 we have dedicated our focus and passion to the human bodys largest organ the skin meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin we are in shapes our lives we are advancing dermatology for every skin story.
We look for people who focus on getting results embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all they must be passionate about doing something meaningful for consumers patients and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company we embrace diversity and respect the dignity privacy and personal rights of every employee.
At Galderma we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled direct impact.
Trade Marketing Digital and Operations Manager NWA
Morocco Casablanca
Job Description
Responsible for developing and executing marketing strategies that drive product demand at the retail level. This role involves collaborating with sales teams retailers and distributors to enhance product visibility and maximize sales. The role will optimize channel partnerships with a focus on customer channels such as pharmacies ensuring seamless implementation of agreed pointofsale (POS) activities in alignment with Galderma Global guidelines. This role involves overseeing various digital marketing channels analyzing performance metrics and ensuring the alignment of digital initiatives with business objectives of the Cluster in alignment with Galderma Global to enhance overall customer experience.
Duties & Responsibilities
Manage Channel Partnerships:
Develop collaborative strategies with partners to effectively promote products and services to customers. Monitor localization of this strategy by distributor to main channels: pharmacies etc.
Ensure Implementation of POS Activities:
Oversee the execution of agreed pointofsale (POS) activities according to Galderma Global guidelines ensuring consistency and alignment with brand standards.
Monitor POS initiatives to track effectiveness and adjustments in collaboration with Galderma distributors as necessary to optimize results.
Work closely with Galderma Global and Region ecommerce and digital teams to integrate channel partnership strategies with eretailers or other POS.
Coordinate efforts with Cluster Team to ensure synergy and alignment of objectives across the organization.
Organize Trade Promotional Activities:
Create adapt and implement comprehensive trade marketing strategies that align with the companys overall marketing goals.
Design and execute promotional campaigns including instore displays product sampling and pointofsale materials to drive product visibility.
Conduct market research to identify trends customer preferences and competitive activities to inform trade marketing decisions.
Work closely with sales distributor teams to develop tailored strategies for specific retailers and channels.
Monitor and analyze the effectiveness of trade marketing initiatives using metrics to assess performance and make datadriven adjustments.
Tracking of Promotional Spend vs allocated budgets
Digital Marketing Strategy:
Create and execute comprehensive digital marketing strategies including SEO SEM email marketing social media and content marketing.
Plan launch and manage digital marketing campaigns across multiple platforms to drive brand awareness engagement and conversions.
Monitor and analyze the performance of digital marketing campaigns using analytics tools and provide regular reports with insights and recommendations for improvement.
Oversee the creation and distribution of digital content ensuring it aligns with the brands voice and objectives.
Stay up to date with the latest digital marketing trends tools and best practices and implement innovative strategies to keep the company ahead of the competition.
Minimum Requirements
Masters degree in marketing Digital Media and Communication
Min 5 years experience in trade & digital marketing with a strong track record of successful campaign management and performance analysis.
Proven success track record
Proficiency in digital marketing tools and platforms (e.g. Google Analytics)Strong analytical and problemsolving skills excellent communication and negotiation abilities and proficiency in relevant software and tools.
Strong ability to analyze market data and derive actionable insights.
Excellent verbal and written communication skills.
Ability to adapt to changing market conditions and retail environments.
Strong Collaboration and team spirit skills
English French and Arabic
What we offer in return
You will be working for an organization that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base.
You will receive a competitive compensation package with bonus structure and extended benefit package.
You will be joining a growing company that believes in ownership from day one where everyone is empowered to grow and to take accountability.
Next Steps
Please apply with an English language CV.
If your profile is a match we will invite you for a first virtual conversation with the recruiter.
The next step is a virtual conversation with the hiring manager.
The final step is a panel conversation with the extended team.
Our people make a difference
At Galderma youll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism collaboration and a friendly supportive ethos is the perfect environment for people to thrive and excel in what they do.
Required Experience:
Manager
Full Time