Integrated Marketing Manager

At Qualtrics we create software that the worlds best brands use to deliver exceptional frontline experiences build highperforming teams and design products people love. But we are more than a platform. We are the creators and stewards of the Experience Management category serving over 18000 clients globally. Building a category takes grit determination and an appreciation for the unconventionalbut most of all it requires closeknit highfunctioning teams with an unwavering dedication to serving our customers.

When you join one of our teams youll be part of a nimble group thats empowered to set ambitious goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved by collaborating and iterating until the best solution comes to light. You wont have to look to find growth opportunities theyll find you. From retail to government to healthcare were on a mission to bring humanity connection and empathy back to business. Join over 5000 people across the globe who think thats work worth doing.

• Thrive in a fastpaced dynamic environment while demonstrating exceptional crossfunctional leadership.
• Partner effectively with brand product marketing demand generation content and sales teams to design and execute fullfunnel campaigns that resonate with our audience.
• Utilize strong strategic thinking to navigate between bigpicture planning and executional detail ensuring alignment with business goals.
• Deliver measurable results by leveraging your project leadership skills to manage multiple initiatives simultaneously.
• Foster collaboration and communication across teams creating a unified approach to marketing efforts that drives overall success.

• Lead the strategy planning and execution of integrated marketing campaigns that support key product lines customer segments and business objectives.
• Translate gotomarket priorities into campaign briefs that align internal stakeholders and guide crossfunctional execution.
• Serve as the central campaign lead coordinating efforts across various marketing disciplines.
• Guide the development of messaging frameworks and audience strategies that enhance campaign relevance and performance.
• Build channel plans that encompass paid owned and earned media tailored to the buyer journey.
• Partner with regional marketing teams to ensure global campaigns are adaptable for local relevance and execution.
• Define and track key performance indicators collaborating with analytics and operations teams to assess impact and optimize performance.
• Ensure consistency and cohesion across all campaign touchpoints and customer interactions.
• Contribute to campaign testing strategies and drive continuous improvement in campaign performance.
• Manage alignment and resource allocation with key stakeholders to ensure campaign success and timely delivery.
• Act as a strategic advisor to crossfunctional teams bringing market insights and campaign best practices to the forefront.

• 6 years of experience in integrated marketing campaign management or a related field with a strong track record of driving measurable results.
• Excellent strategic thinking and project management skills with the ability to prioritize and manage multiple initiatives simultaneously.
• Strong communication and collaboration skills capable of engaging with a diverse range of stakeholders.
• Experience in developing and executing multichannel marketing campaigns with a solid understanding of the buyer journey.
• Familiarity with analytics tools to measure campaign performance and inform decisionmaking.

• Our team at Qualtrics is dynamic and values innovation and creativity in all our marketing initiatives.
• We strive for a collaborative environment where each member actively contributes to shaping the strategic marketing landscape.
• Engaging with various departments we recognize the importance of teamwork in achieving our marketing objectives and driving overall success.

• Culture: A vibrant work environment that encourages collaboration creativity and worklife integration.
• Team Engagement: Opportunities for teambuilding activities companywide celebrations and a supportive community.
• Health and Wellness: Competitive health coverage wellness stipends and an annual experience bonus to enhance your personal and professional life.

The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays plus one day selected by your organizational leader. These purposeful inperson days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week work where you want owning the integration of work and life.

Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability status as a protected veteran or any other protected characteristic.

Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave ActEqual Opportunity EmploymentEmployee Polygraph Protection Act

Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process to perform essential job functions and/or to receive other benefits and privileges of employment please let your Qualtrics contact/recruiter know.

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