Senior Director Marketing
Senior Director Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
We are seeking a bold datadriven and executionoriented Senior Director of Marketing to own and drive pipeline acceleration demand generation brand positioning and gotomarket . This leader will develop and execute a highimpact metricsdriven marketing strategy that fuels revenue growth and delivers measurable results.
You will be responsible for building and optimizing highROI demand generation campaigns aligning marketing tightly with sales and expanding our market presence through digital channels analyst relations and thought leadership. This role requires a leader who thrives on accountability is relentless in hitting KPIs and drives performancebased marketing strategies.
Responsibilities:
Your day if you join us
Marketing Strategy & Leadership:
- Own and executea performancedrivenB2B marketing strategy that fuels pipeline growthand accelerates our path to $200M ARR.
- Build a highvelocity marketing enginethat consistently generates and converts highquality leadsinto revenue.
- Define and implement aggressive OKRs and KPIsfocused on marketingsourced pipeline conversion rates customer acquisition costs (CAC) and ROI.
- Lead develop and optimize an Aplayer marketing teamthat delivers measurable business outcomes.
Demand Generation & Revenue Acceleration:
- Build and execute fullfunnel multichannel demand generation campaignsacross digital email paid media events and ABM strategies to deliver predictable pipeline growth.
- Ensure marketing and sales are tightly alignedto maximize conversion rates and revenue impact.
- Implement datadriven marketing automationto improve lead nurturing scoring and sales acceleration.
- Own marketingsourced pipeline KPIsensuring marketing contributes directly to revenue growth.
Brand & Thought Leadership:
- Elevate Exostars brand and position it as a category leaderin highly regulated industries.
- Drive highimpact PR analyst relations and executive thought leadership programsto build credibility and influence.
- Ensure our messaging is bold clear and resonateswith Csuite buyers prospects and partners.
Product Marketing & GTM :
- Own and drivegotomarket (GTM) strategies for all products ensuring strong positioning messaging and competitive differentiation.
- Build highconverting sales enablement toolsthat accelerate deals and improve win rates.
- Work closely with Product and Engineering to align roadmaps with market demand and drive faster adoption.
Digital & Performance Marketing:
- Lead all aspects of digital marketing SEO SEM website optimization and conversion rate optimization (CRO).
- Implement a datafirst approach to digital marketing leveraging analytics and AIdriven insightsto maximize campaign ROI.
- Ensure marketing is a revenuegenerating functionnot just a cost center.
Analytics & Performance Metrics:
- Obsess over marketing performance metricstrack analyze and optimize campaigns to deliver highROI outcomes.
- Implement attribution models dashboards and performance reportingto drive databacked decisions.
- Ensure that marketing investments are efficient scalable and measurablewith clear ties to revenue impact.
Basic Qualifications:
You are a great fit for this role if you:
- 10 years of marketing leadership experience preferably in B2B SaaS or enterprise technology.
- Proven success in scaling revenue through aggressive marketing strategiesin highgrowth environments.
- Deep expertise in demand generation growth marketing digital marketing and revenue acceleration.
- Track record of exceeding pipeline and revenue targets.
- Strong experience building and scaling product marketing functionsto drive adoption and sales enablement.
- Industry experience in Aerospace & Defense Healthcare Life Sciences Cybersecurity or Supply Chainpreferred.
Skills & Competencies:
- Hyperfocused on revenue impactyou live and breathe pipeline CAC LTV and marketingsourced revenue.
- Metricsobsessed:You make datadrivendecisions and are relentless about optimizing performance.
- Fast & adaptability:You thrive in highgrowth fastpaced environmentswhere agility is key.
- Strong leadership & team building: You attract and develop top marketing talent who drive real results.
- Strategic & tactical mindset:You can think big while executing with precision and urgency.
- Excellent communicator:You craft compelling highimpact messaging that influences executives customers and analysts.
What We Offer:
- Competitive salary & performancebased incentives.
- Highgrowth environmentplay a pivotal role in scaling Exostar to $200M ARR.
- A resultsdriven culturewhere accountability and impact matter.
- Opportunity to build & lead a worldclass marketing team.
Location: Hybrid VA DC MD 2x/week)
Company Overview:
Exostar is a leading SaaS provider enabling secure and efficient collaboration in highly regulated industries like Aerospace & Defense Healthcare Life Sciences and more. With $85M ARR and an aggressive growth target of $200M ARR within the next three years we need a highenergy resultsdriven marketing leaderto accelerate our marketing strategy amplify our brand and directly drive revenue growth.
- We believe in employee development: we promote internally and provide training and educational assistance
- We provide a fun engaged workplace with social and communitybuilding events
- We offer comprehensive benefits and flexible time off plans
Exostar is an Equal Employment Employer. The company provides equal employment opportunities to all applicants without regard to race color religion sex national origin age marital status disability status or genetic information. Exostar is committed to providing equal employment opportunities for all persons in all facets of employment including recruiting hiring compensation promotion training benefits transfers and working conditions.
Required Experience:
Exec
Employment Type
Full-Time
