Email Marketing Manager
Email Marketing Manager
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$ 92000 - 156400
1 Vacancy
Job Description
Chubb is hiring for an Email Marketing Manager!
This role will ideally sit in our Philadelphia PA office. Other Chubb office locations (New York NY Whitehouse Station NJ and Jersey City NJ) may be considered.
KEYRESPONSIBILITIES:
- Email Management:Lead the creation and optimization of email marketing campaignsensuringconsistencyinbrandmessagingandachievingstrategicgoalsincluding creating blocks/templates HTML asset coordination QA segmentation building and scheduling.
- Email Scheduling:Comanage and execute master Email marketing calendar to create being used on calendar as well as within Salesforce Marketing Cloud.
- Marketing Automation & Integration:Master the use of marketing technology for automated and triggered campaigns within multichannel campaigns to drive action and conversions.
- Supporting in our existing CRM production instance to continue LOB requests until fully pivoting to the new instance and building automation journeys. Ability to balance shortterm gainswithlongtermimpactandproperlyutilizethatknowledgetoinformthelongtermCDP and automation roadmap.
- Optimize Email Creative and Templates:Work in partnership with Marketing Managers and design partners to optimize Email creative blocks and templates based on performanceandinsightsaswellasbestpracticesand ensuringitalignswithourbrandvoice andmarketingobjectives.(VariousformatsincludetextHTMLcustom.)Idealcandidatewill have a strong creative vision and excellent design skills (e.g. Adobe Creative Suite).
- Data & Analytics:Segment audiences in our CDP for targeted campaigns employ A/B testing for continuous improvement and monitor campaign performance to content CTAs customer cohorts segments send time and new features intended to drive performance lift. Ensuring allUTMs and link alias are placed within emails for thorough data analyzing.
- CustomerExperience:Enhancecustomerjourneysandmapoutengagementstrategiesto improve the overall customer experience. Use customer data and insights from reports such as CRM web completed training webinar /event attendance and purchasing behavior to drive the message and content personalization. Knowledge and used of AMP script and SQL is a plus.
- Compliance&BestPractices:Keepabreastofglobaldataprivacylawsandemail/SMS marketing regulations ensuring all campaigns are compliant and reflect industry best practices
- AdditionalActivities:Demonstrateinitiativetoproactivelyrecognizeclarifyandresolve and product marketing strategies across various customer stagesutilizing email and other direct marketing channels to enhance engagement and retention.
Qualifications
- .
- Minimumof5yearsexperienceinretentionmarketingCRMorrelatedroles.
- Proficiencyinemail/SMSmarketingplatformslikeSalesforceandMarketowithastrong track record in driving successful marketing initiatives.
- Indepthknowledgeofandexperiencewithemail/SMSregulations(GDPRCCPATCPA CASL) deliverability and best practices.
- DemonstratedexperiencewithanalyticsHTML/CSSA/BTestingandfamiliarwithAdobe Creative Suite.
- Creativeproblemsolverwithexceptionalprojectmanagementanalyticalpresentationand technical skills.
- Highly motivatedand capableofworkingboth independentlyand as part ofa diverseteam whiledemonstratinghighlyeffectiveinterpersonalandcommunication(writtenandverbal) skills.
The pay range for the role is $92000 to $156400. The specific offer will depend on an applicants skills and other factors. This role may also be eligible to participate in a discretionary annual incentive program. Chubb offers a comprehensive benefits package more details on which can be foundon our careers website. The disclosed pay range estimate may be adjusted for the applicable geographic differential for the location in which the position is filled.
Required Experience:
Manager
Employment Type
Full-Time
