Sr Manager Performance Marketing
Sr Manager Performance Marketing
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$ 135000 - 145000
1 Vacancy
Job Description
TOMS is in business to improve lives. When you wear or work with TOMS you help support childrens education health and wellbeing giving kids everywhere the gift of better tomorrows.
About the Role:
The Senior Manager Performance (Digital) Marketing leads acquisition focused performance marketing for the TOMS Ecommerce business through paid media advertising on digital channels such as paid social paid search and affiliates. This role is tasked with new customer growth and achieving ROAS and revenue goals through efficient scaling of significant paid media budgets. The role will involve leading acquisition strategy and through a dataintensive test and learn framework and managing external platform and agency partners to support in reaching program objectives.
The Impact Youll Make:
Lead paid social planning and : define objectives and benchmarks; forecast and allocate spend; manage media planning measurement and optimization in conjunction with agency partners.
Lead paid search/shopping strategy and : define objectives and benchmarks; forecast and allocate spend; manage media planning measurement and optimization in conjunction with agency partners.
Lead affiliate retargeting CTV and emerging media channel strategy and : define objectives and benchmarks; forecast and allocate spend; manage media planning measurement and optimization
Lead team and agency members towards reaching program objectives
Own analytics and reporting across paid media channels working in close collaboration with internal and external partners.
Oversee creative process across channels with support from direct report
Test and learn new platforms initiatives emerging media; keep abreast of digital marketing trends and opportunities
What You Bring:
5 years of paid social media expertise particularly in Facebook Ads Manager
5 years of people and agency management experience
High proficiency in digital platforms (Shopify GA Triple Whale) and social media networks: Facebook Instagram Tik Tok Snapchat Pinterest Google CTV
Performance marketing (acquisition and retention) strategy and optimization
Advanced analytics and measurement skills; managing measurement towards KPIs
Experience with Budget management >$10M annually)
Digital creative process management skills
Paid search expertise particularly in Google Adwords Shopping Pmax
A genuine enthusiasm for TOMS mission and a commitment to making kindness in business the norm
What We Give:
This is a Direct Hire role with a target annual salary range of $depending on experience plus an annual bonus based on the companys performance
Hybrid work environment come into our Culver City CA office 23 days a week to meet with your team (bring your pup too!
A $600 stipend when you join to furnish your home office how you like plus $100 annually to refresh your supplies and gear
Medical dental and vision insurance; 401K with company matching
A generous PTO policy plus 12 paid annual holidays and one floating holiday
4 free pairs of shoes per year (yes free!
Employee Discount on all of our products plus discounts on partnering businesses
Wellness Program offering resources for your mental health physical wellbeing personal finance nutrition etc.
AntiRacism educational opportunities including companywide days of learning
Opportunities to volunteer with Giving Partners and Community Organizations
Dont meet every single requirement We still encourage you to apply! Studies show that women nonbinary applicants and people of color are less likely to apply for jobs unless they meet every single qualification. However at TOMS our diverse backgrounds perspectives identities and talents help us thrive.
TOMS is a proud B Corporation and a member of the Fair Labor Association. Were committed to transparent and equitable compensation benefits and opportunities.
EEO Statement: TOMS is an equal opportunity employer committed to intentional antiracism in all areas of our organization and will consider qualified applicants with criminal histories in accordance with the L.A. Fair Chance Initiative Ordinance.
Required Experience:
Manager
Employment Type
Full-Time
