Digital Marketing Manager
Digital Marketing Manager
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Job Description
Plan and execute all digital marketing including SEO/SEM marketing database email social media and display advertising campaigns
Design build and maintain our social media presence
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
Identify trends and insights and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan execute and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
BS/MS degree in marketing or a related field (Optional)
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM marketing database email social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g. Google Analytics NetInsight Omniture WebTrends)
Working knowledge of ad serving tools (e.g. DART Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML CSS and JavaScript development and constraints
Strong analytical skills and datadriven thinking
Uptodate with the latest trends and best practices in online marketing and measurement
Sales & marketing
Education
Marketing
Employment Type
Full Time
