Head of Customer Marketing Advocacy - JP Morgan Payments
Head of Customer Marketing Advocacy - JP Morgan Payments
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Job Description
At J.P. Morgan our strongest advocates are our customers. They have used our products and solutions to move their business forward transform their company and better serve their consumers.
As Executive Director Head of Customer Marketing & Advocacy on the Payments Marketing team you will have the opportunity to define develop and lead how our Payments business engages customers to bring customer marketing and advocacy programs to life. As a leader within the Payments marketing team you will be responsible for building and championing the CMA discipline identifying opportunities nurturing client relationships developing content and orchestrating multichannel campaigns that deliver tangible value to our clients while providing proof points for J.P. Morgan Payments products and solutions. You will have a proven track record building and leading a department that delivers impactful customer marketing and advocacy programs from client engagement to sales deployment to measurement.
Job responsibilities
- Develop and execute global customer marketing and advocacy strategy annual marketing plans and tactics owned platforms and programs and measurement framework.
- Lead the development of storytelling and strategic plans for customer marketing engagements and campaigns ensuring they are aligned with product and sales objectives.
- Oversee the of the customer marketing and advocacy programs; collaborate with crossfunctional teams (PR product marketing sales teams events relationship management etc. to drive the planning and of opportunities.
- Build and lead a team of customer marketers and agency resources in developing and delivering against the marketing plan and budgets.
- Lead the customer marketing operating model and process ensuring key stakeholder alignment and that the various marketing functions properly and effectively execute in a collaborative way for the highest ROI.
- Develop and evolve repeatable processes executional roadmaps best practices and playbooks for customer marketing and advocacy.
- Track and manage marketing budgets and build business cases for growth initiatives.
- Foster a high level of collaboration across the firm to align and execute product strategies ways of working and global delivery.
- Build and grow relationships with product product marketing sales relationship management and marketing partners; integrate client engagement opportunities within existing workstreams and processes.
Required qualifications capabilities and skills
- 10 years of relevant customer marketing and advocacy experience.
- Experience leading and developing highperforming teams with mixed experience levels and skill sets.
- Proven experience building and executing impactful innovative and multidimensional customer marketing campaigns.
- Experience marketing and managing technology and/or financial products.
- Strong expertise in fullfunnel customer marketing with a track record of understanding customer motivations influencing strategy and positioning building marketing and advocacy programs and delivering strategic gotomarket plans.
- Proven ability to lead influence and align across crossfunctional teams while interacting with multiple stakeholders.
- Understanding of industry and competitor trends to spark fresh ideas and drive cuttingedge concept development in a changing marketplace.
- Experience in content development and creation including developing creative briefs reviewing proposals and overseeing production.
- Proven endtoend project management with the ability to organize prioritize and manage multiple priorities in a fastpaced environment.
- Highly creative bringing a diverse perspective that makes marketing concepts stand out.
- Able to translate core business strategies into actionable initiatives.
Preferred qualifications capabilities and skills
- Bachelors degree in Marketing Communications or other related degree. MBA preferred.
- Experience working with or on major global brands.
Required Experience:
Director
Employment Type
Full-Time
