Digital Marketing Specialist

TOMS is in business to improve lives. When you wear or work with TOMS you help support childrens education health and wellbeing giving kids everywhere the gift of better tomorrows.

About the Role:

The Digital Marketing Specialist supports acquisition focused performance marketing for the TOMS Ecommerce business through paid media advertising on digital channels such as paid social paid search retargeting and affiliate marketing. This role supports new customer acquisition ROAS and revenue goals through efficient scaling of media. The role owns the paid media campaign/style focus calendar and leads the creative shot list and sourcing process collaborating with internal and external partners for all paid media planning and . The role supports the reporting and audience targeting processes as well as testing and learning into new strategies to drive performance.

The Impact Youll Make:

• Lead creative development and sourcing process for different acquisition media channels (Facebook Google Tik Tok affiliate retargeting) by submitting briefs and providing creative direction and analysis to the creative team.

• Own acquisition media campaign calendar (including ongoing style focus and promotions) collaborating with internal crossfunctional partners (merch planning/buying brand marketing digital marketing site content organic social) and external partners (agencies) to ensure ongoing and promotional assets are developed and delivered as required to support respective paid media channels.

• Support the growth of new initiatives including but not limited to new channels audiences lead generation influencer/UGC in paid media and creative testing overall.

• Provide reporting support across acquisition media channels for ongoing and testing efforts.

• Support new digital platforms initiatives as needed and keep abreast of digital marketing trends and opportunities.

What You Bring:

• 3 years of paid digital media expertise across various acquisition channels

• 3 years of experience and proficiency with and understanding of digital platforms (Facebook Ads Manager Pinterest Tik Tok Google Ads Criteo affiliate) measurement tools (Google Analytics Triple Whale) and ecommerce platforms (Shopify)

• 3 years of experience in performance marketing (acquisition and reactivation) and optimization

• 3 years of performance marketing experience specifically on paid social

• 3 years of analytics/measurement experience tracking measurement towards KPIs

• 3 years of year creative development and management experience (e.g. creative brief writing)

• Clear communicator skilled at coordinating efforts across internal and external crossfunctional partners

• Commitment to making kindness in business the norm

What We Give:

• This is a Direct Hire role with a target annual salary range of $85000 $95000 depending on experience plus an annual bonus based on the companys performance

• Hybrid work environment come into our Culver City CA office 23 days a week to meet with your team (bring your pup too!

• A $600 stipend when you join to furnish your home office how you like plus $100 annually to refresh your supplies and gear

• Medical dental and vision insurance; 401K with company matching

• A generous PTO policy plus 12 paid annual holidays and one floating holiday

• 4 free pairs of shoes per year (yes free!

• Employee Discount on all of our products plus discounts on partnering businesses

• Wellness Program offering resources for your mental health physical wellbeing personal finance nutrition etc.

• AntiRacism educational opportunities including companywide days of learning

• Opportunities to volunteer with Giving Partners and Community Organizations

Dont meet every single requirement We still encourage you to apply! Studies show that women nonbinary applicants and people of color are less likely to apply for jobs unless they meet every single qualification. However at TOMS our diverse backgrounds perspectives identities and talents help us thrive.

TOMS is a proud B Corporation and a member of the Fair Labor Association. Were committed to transparent and equitable compensation benefits and opportunities.

EEO Statement: TOMS is an equal opportunity employer committed to intentional antiracism in all areas of our organization and will consider qualified applicants with criminal histories in accordance with the L.A. Fair Chance Initiative Ordinance.