Our client is a foremost luxury goods company in Nigeria with a diversified portfolio that consist of over 13 of the worlds most prestigious luxury brands. They are looking to fill the role of a Digital Product Executive.
Job Summary: Digital Product Executive will lead the strategy and of our digital platforms (website mobile app and emerging channels) to elevate the luxury shopping experience. Define the product vision for our digital ecosystem aligning with brand ethos and business goals (e.g. personalization VIP clientele).
JOB RESPONSIBILITIES:
- Prioritize features that enhance luxury UX (e.g. virtual appointments AR tryon curated collections).
- Benchmark against competitors (e.g. Moda Operandi Farfetch) and innovate beyond industry standards.
- Analyze user behavior (Hotjar Google Analytics) to identify friction points in highvalue customer journeys.
- Partner with CRM to integrate client profiles (purchase history preferences) into personalized experiences.
- Set KPIs (e.g. AOV retention session duration) and report on ROI of product initiatives.
- Work with boutique teams to digitize instore services (e.g. virtual styling concierge chat).
- Align with marketing on campaigns (e.g. trunk shows collabs) to drive engagement.
- Liaise with luxury brand partners on technical integrations (e.g. exclusive drops API feeds).
- Pilot emerging technologies (AI styling tools NFT loyalty programs live shopping).
- Test and scale features for highnetworth clients (e.g. private online showrooms)
JOB REQUIREMENTS:
- A first degree in Marketing Business Development or related field.
- Professional certification/ MSc. in Marketing Marketing Communication Advertising or relevant post graduate programme would be an added advantage.
- A minimum of 5 years career experience in similar role with top brands in FMCG Luxury Retail or Banking industries.
- Strategic Vision & Roadmap Market Analysis Product Strategy DataDriven Good Decision Making Critical & Analytical thinking Problem solving Good Communication and Organizational skills
- Technical proficiency Good Teamwork Ability