Demand Gen Manager
Demand Gen Manager
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Salary Not Disclosed
1 Vacancy
Job Description
We are seeking a handson Demand Generation/Lead Generation Manager to develop and implement a comprehensive lead generation strategy that delivers a consistent flow of qualified leads to our sales team. This role will be responsible for the entire lead generation ecosystem from strategy development to tactical and optimization. The ideal candidate will combine strategic thinking with practical resultsdriven skills to drive business growth through our marketing funnel.
Strategy Development & Implementation
- Develop and execute comprehensive lead generation strategies aligned with company revenue targets
- Create detailed lead generation plans in collaboration with product teams and sales leadership
- Establish KPIs and reporting frameworks to measure lead generation effectiveness
- Design and implement multichannel demand generation campaigns
- Stay current on B2B lead generation best practices and emerging technologies
Lead Generation & Pipeline Management
- Build and optimize the entire lead generation funnel from initial awareness to qualified leads
- Clean up and refine the MQL to SQL process to improve conversion rates
- Implement and manage lead scoring routing and qualification processes
- Develop and execute targeted campaigns to generate qualified leads for dental marketing services membership programs and job board offerings
- Collaborate with sales to understand pain points and optimize the lead handoff process
Marketing Technology & Systems Optimization
- Manage and optimize our HubSpot instance and supporting marketing technology stack
- Implement workflows automation and lead nurturing sequences within HubSpot
- Analyze performance data and optimize systems for improved lead flow
- Recommend and implement new tools or processes to enhance lead generation effectiveness
- Ensure proper tracking and attribution of lead sources throughout the marketing funnel
Nurture Campaign Development & Management
- Design and implement sophisticated lead nurturing campaigns tailored to different buyer personas
- Create segmentation strategies to deliver relevant content to prospects
- Develop email marketing sequences that guide prospects through the buyers journey
- A/B test messaging and optimize nurture flows based on performance data
- Collaborate with content team to ensure appropriate content availability for nurture campaigns
CrossFunctional Collaboration
- Work closely with product teams to understand priorities and align lead generation efforts
- Partner with sales team to understand pain points and improve lead quality
- Collaborate with marketing team members to ensure integrated campaign
- Provide regular reporting and insights to leadership on lead generation performance
- Train internal stakeholders on lead management processes and best practices
Qualifications :
Required Skills & Experience
- 5 years of B2B demand generation or lead generation experience
- Proven track record of building and optimizing lead generation programs that deliver measurable results
- Advanced knowledge of HubSpot or similar marketing automation platforms
- Experience with lead qualification frameworks and MQL to SQL processes
- Strong understanding of digital marketing channels and tactics (SEM content marketing email etc.
- Datadriven approach with ability to analyze performance metrics and implement optimizations
- Project management skills with ability to manage multiple campaigns simultaneously
- Excellent communication skills with ability to collaborate effectively across departments
Preferred Qualifications
- Experience in SaaS healthcare technology or marketing services industries
- B2B ecommerce or subscriptionbased business experience
- Background working with dental medical or other professional service providers
- Experience with startup or highgrowth environments
- Working knowledge of CRM systems and sales processes
- HubSpot certifications or other relevant marketing certifications
- Experience managing lead generation programs for multiple product lines
Additional Information :
We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the worlds biggest brands and agencies to help them solve unique marketing challenges with the best people swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018 We Are Rosie is on a mission to redefine how marketing works with an inclusive humancentric approach thats better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades including being named to the 2023 Global Top 100 Inspiring Workplaces the Inc.and Adweeks Fastest Growing Agencies in 2021.
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.
Remote Work :
Yes
Employment Type :
Contract
Employment Type
Remote
