Demand Gen Marketing Specialist
Demand Gen Marketing Specialist
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Job Description
We are obsessed with the heros journey at JobNimbus. Every person has a heros journey. Hermione Granger James T. Kirk Frodo Baggins Anna & Elsa Nacho Libre and even YOU! This is our call to adventure to come check out JobNimbus. What do you have to lose You might make a few new friends learn about a sick new company doing some amazing things and maybe youll even land a new job!
Mission:
Were looking for a Demand Generation Marketing Specialist to fuel our marketing engine. If you love datadriven strategies live for A/B testing and have a knack for crafting highperforming paid ad campaigns keep reading. This role is all about driving growthyoull be managing Google Ads Facebook Ads and other paid channels optimizing landing pages and working closely with sales product and customer success teams to finetune the full customer journey. This isnt just about generating leadsits about nurturing them from first touch to conversion and beyond. Youll also experiment with new channels (think TikTok Pinterest and programmatic ads) push creative boundaries and stay ahead of digital marketing trends.
What youll be doing:
- Own and optimize paid ad campaigns across Google Facebook and emerging platforms to drive lead generation and customer acquisition.
- Develop and execute fullfunnel marketing strategies that nurture leads from awareness to conversion.
- Collaborate with content and SEO teams to refine landing pages optimize intake forms and create compelling ad creatives.
- Analyze performance data to track KPIs uncover insights and make datadriven decisions.
- Work crossfunctionally with sales product and customer success teams to create a seamless customer journey.
- Test test and test again. Run A/B tests on ad creatives messaging and landing pages to improve conversion rates.
- Manage budgets and bidding strategies to maximize ROI across multiple platforms.
- Track multitouchpoint attribution to measure the impact of paid media across the full customer lifecycle.
- Automate and optimize workflows to improve efficiency in campaign management and lead nurturing.
- Stay ahead of industry trends and experiment with new platforms ad formats and targeting strategies.
What makes you the hero for this job:
- Own and optimize paid ad campaigns across Google Facebook and emerging platforms to drive lead generation and customer acquisition.
- Develop and execute fullfunnel marketing strategies that nurture leads from awareness to conversion.
- Collaborate with content and SEO teams to refine landing pages optimize intake forms and create compelling ad creatives.
- Analyze performance data to track KPIs uncover insights and make datadriven decisions.
- Work crossfunctionally with sales product and customer success teams to create a seamless customer journey.
- Test test and test again. Run A/B tests on ad creatives messaging and landing pages to improve conversion rates.
- Manage budgets and bidding strategies to maximize ROI across multiple platforms.
- Track multitouchpoint attribution to measure the impact of paid media across the full customer lifecycle.
- Automate and optimize workflows to improve efficiency in campaign management and lead nurturing.
- Stay ahead of industry trends and experiment with new platforms ad formats and targeting strategies.
Hero Preferred Skills:
- SEO & content marketing knowledgeexperience optimizing blogs landing pages and intake forms for both paid and organic traffic.
- Familiarity with AI tools for campaign automation and efficiency.
- Comfortable working in WebFlow and familiar with creating landing pages.
- Experience working at or with marketing agencies (especially B2B and leaddriven clients).
- A track record of experimenting with new paid channels like TikTok Pinterest and programmatic ads.
Superpowers:
Team Commitment. You know that moment in the Hunger Games where Katnis Everdeen shoots President Coin instead of President Snow and everyones head exploded That is because she knew what was best for Panem and she was so committed she made the larger harder decision. That is the level of commitment we need. Minus the killing of course!
Ownership. We need someone who embodies this value and can figure things out and move quickly. If you need direction and someone to hold your hand this job is not for you.
Mentor (Hit us up to get more information)
Matt Nelson Specialist in hiring amazing people lover of music Connect Four ping pong tennis pickleball photography and recruiting.
JobNimbus is proud to be an equal opportunity / affirmative action employer. We are committed to equal opportunity regardless of race color religion sex national origin sexual orientation gender identity age disability Veteran status or other legally protected characteristics. This position may require the successful completion of a criminal background check and/or drug screen. If you have a disability or special need that requires accommodation please let us know in the application.
If you have any questions regarding this job post please email emailprotected.
Required Experience:
Manager
Employment Type
Full-Time
