Brand and Community Manager

We launched in 2021 and are a fastgrowing and highly ambitious new venture. One in five IVF clinics (and counting! recommends our products and weve also launched into Tesco and Sainsburys.

We have successfully raised our preseed round from highprofile investors in the US and UK. With an exciting NPD pipeline and new market opportunities OVUM has a busy and exciting 2025 ahead as we further commercialise our products through ecommerce retail insurers B2B providers and IVF clinics.

Were a B Corp that donates 20 of our profits to fertility awareness campaigns and funds independent research into the causes of infertility.

The Opportunity

We aim to 5x our revenues over the next 12 months which means youll be part of a company on an exceptionally high growth trajectory.

The Brand and Community Manager will report to our Chief Marketing Officer and work closely with our CEO to ensure OVUM reaches its targets which are in line with our Series A growth plans. You will also work with our Chief Medical Officer and other specialists on exciting projects aimed at improving fertility outcomes for those trying to bring a baby home.

Building the OVUM brand is undoubtedly one of the businesss most essential functions and were looking for someone with a genuine passion for this sector.

A focus on continuing to build trust fostering engagement and enhancing the brands emotional connection with our audience is fundamental. As our brand guardian youll be responsible for building OVUM with our community at front of mind and ensuring that what sets us apart now is never lost as we continue to scale.

Initiative is vital in this role. Scaleup companies are a whirlwind with every day bringing exciting new opportunities. If youre not comfortable with the uncomfortable then this isnt the role for you.

The Role

We seek an exceptionally bright creative and tenacious individual to work alongside our Chief Marketing Officer. The candidate should have 4 years of experience working in social media and/or content strategy (experience in womens health care is preferable) and have demonstrated success in building and growing brands through social channels partnerships and organic media.

This role is pivotal in shaping and executing the OVUM brand development strategy driving customer engagement and fostering growth. You will lead content creation social media management community building and influencer partnerships while ensuring consistency in our brand tone creative and ethos. Working closely with our CEO youll also manage our customer advisory board supporting our product and service development strategy.

You will have a deep understanding of social metrics and social media reporting tools and an analytical skill set for evaluating success and driving improvements. You must also be a selfstarter and able to manage your own time and projects.

Exceptional organisational and communication skills are essential as youll oversee all our content creation; a commitment to accuracy and impeccable attention to detail are key. This role is perfect for a proactive and creative individual who thrives in a fastpaced entrepreneurial environment and is passionate about building genuine connections with the fertility ecosystem.

Youll have an entrepreneurial mindset and a growthoriented attitude. The ideal candidate will be comfortable with ambiguity and able to navigate the fastpaced and constantly evolving nature of our D2C brand. Additionally you are passionate about our customers and can deeply understand our target audience. You must be passionate about fertility and have your finger on the pulse of brand and (organic and earned) social mediabuilding techniques processes and trends.

Role Responsibilities

• Content Strategy and Creation:
  • Develop and oversee a brandaligned content calendar to increase our reach following and engagement.
  • Create images videos copy compelling SEOfriendly blog posts newsletters and all other social media content.
  • Collaborate with external content writers and our Chief Medical Officer for accuracy.
  • Develop inspiring scalable and innovative approaches to drive growth and engagement through branding and social media channels;
• Social Media Management:
  • Plan and schedule posts for all social platforms.
  • Execute creative campaigns to boost awareness and trust.
  • Work with our external digital marketing agency to ensure alignment with paid media strategy.
• Community Engagement:
  • Grow and nurture the online community with daily engagement (forums social groups).
  • Leverage customer stories and testimonials to build credibility and relatability.
  • Manage the launch and administration of The Good Eggs.
  • To build and enhance brand learning and understanding youll temporarily be responsible for assisting with customer service emails and outreach.
  • Manage brand activations and events (including press product launch and educational events.
• Influencer and Partnership Management:
  • Lead affiliate program growth and ensure alignment with brand values.
  • Together with our Head of Sales & Partnerships source agree on and deliver on partnerships with complementary brands in the sector.
  • Develop and implement strategies for UGC and influencer partnerships to amplify the brands reach and authenticity.
• Brand Positioning:
  • Refine and maintain the brands tone of voice to ensure the ethos and essence of OVUM are always captured.
  • Ensure consistency across all channels from web copy to social content to customer service responses so the brand is maintained and monitored throughout the customer journey.
  • Owning OVUMs prosocial strategy ensuring the brand amplifies its societal impact and commitment to improving reproductive health.

• Trade Marketing:
  • Liaise with the Head of Sales and Partnerships to coordinate and execute all content needs for our retail partners and marketing activations instore.
• Data Analysis:
  • Oversee performance analytics and marketing metrics (including acquisition engagement and retention metrics) provide regular reports on OKRs and use data to inform strategy.

Role Requirements

• 4 years of experience in content creation and strategy with highly engaging consumer brands preferably in fertility health or other industries focused on female consumerfacing (D2C) products;
• Demonstrated success in managing and scaling social media and community engagement strategies;
• Expertise in brandbuilding positioning and storytelling for audiences;
• Strong understanding of social media platforms trends and best practices for engaging audiences;
• Customerobsessed with a passion for delivering exceptional brand and social media experiences;
• Experienced in using Canva and other design software to create compelling content;
• Experience with retail marketing would also be helpful but not essential; and
• A genuine passion for copywriting.

Technical Role Details

• This is a fulltime position for candidates with the right to work in the UK.
• This is a hybrid role with 23 inoffice days in London but we will consider remotefirst applications. We are flexible for the right candidate.
• Need to be available to travel to the London office for preagreed meetings and events.

Were offering:

• As a member of the OVUM team we want you to be invested in our growth. In return we pay competitive salaries and offer options.
• Growth Paid training opportunities (e.g. courses conference visits).
• Flexibility Work whenever and wherever works best for you
• A super supportive and honest team. Were a small but highly experienced bunch and together with you we want to achieve great things!

Our Policy

Our policy is not to discriminate against our employees and OVUM is committed to applying an equal opportunities policy at all stages of recruitment and selection. This means talent is recruited and selected only based on individual merit and qualifications directly related to professional competence.

If this role interests you please send an application to with your CV and a brief cover email stating your motivations for helping build OVUM. Due to limited resources only candidates of interest will be contacted.

Required Experience:

IC