Provide administrative support for marketing projects and processes using project management software (ClickUp training will be provided). Pitch and develop story ideas that reflect the colleges messaging goals and brand standards.
Write edit and proofread various projects including emails text messages social posts web copy print materials etc.
Assist in creating marketing plans/strategies for Ithaca College programs.
Communicate with the IC student population to increase student engagement with marketing efforts.
Perform market research data gathering and analysis of competitors and/or target markets.
Assist with content management on various platforms including Drupal (training will be provided).
Correspond with campus partners relative to project review and approval.
Track analytics including email open rates QR code scans etc.
Document processes and make recommendations for improvement.
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