Sr Product Marketing Manager Brand Marketing

Do you want to help Brand Owners build better brands while ensuring the best possible customer experience within the Amazon Store Do you have the ability to use data and customer research to develop marketing channels and create scalable solutions that help Brands stand out to Customers and build brand equity

The Brand Marketing team is looking for an experienced Sr. Product Marketing leader who will own defining Brand building communication vision and translate them into durable roadmap to realize our vision. The person use data and market research to optimize existing channel performance and identify and develop new channels to reach more Brands effectively. The role also owns our marketing automation strategy and will partner with tech and stakeholder teams to create business requirement and launch automation to more use cases.

This leader will partner with internal stakeholders including research product BI and development as well as external stakeholders within Amazon Ads and Seller Partner Services (SPS) to ensure alignment to deliver their vision.

Key job responsibilities

Key job responsibilities:
Dive deep into data and customer research to uncover pain points that brands and customers face.
Develop the vision and roadmap for channel strategy and channel automation.
Explore and propose opportunities to scale brand communications and actions across internal channels.
Partner with development on creation of business requirements for new features and mechanism that will improve channel performance.
Define and deliver key metrics and or goals ensure ontime and communicate status to senior leadership through regular business reviews.
Establish and manage relationships with internal stakeholders identify and pursue collaboration opportunities acrossorg to ensure consistent CX.
Demonstrate strong bias for action; ability to juggle multiple priorities and effectively deliver in a dynamic environment.


About the team

About the Brand Experience org:
The Brand Experience (BX) organization creates builds and leads innovation for Brand Owners in the Amazon store. Our growing portfolio of BX tools enable brands to grow their brand awareness improve their consideration increase their conversion and build brand loyalty. We have a broad mix of experience tenures and roles within our organization. We strive to create an open environment that allows a diverse set of team members to expand on their strengths and grow in their opportunity areas in order to drive their longer term career success.

6 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience building executing and scaling crossfunctional marketing programs
Experience leading gotomarket for consumer software or hardware product launches

Experience using SQL or other analytical tools for conducting data analysis
Experience with customer segmentation profiling and targeting

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128600/year in our lowest geographic market up to $212600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.