Marketing Specialist- SaaS Healthcare VersaBadge
Marketing Specialist- SaaS Healthcare VersaBadge
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1 Vacancy
Job Description
Banyan Software provides the best permanent home for successful enterprise software companies their employees and customers. We are on a mission to acquire build and grow great enterprise software businesses all over the world that have dominant positions in niche vertical markets. In recent years Banyan was named the #1 fastestgrowing private software company in the US on the Inc. 5000 and amongst the top 10 fastestgrowing companies by the Deloitte Technology Fast 500. Founded in 2016 with a permanent capital base setup to preserve the legacy of founders Banyan focuses on a buy and hold for life strategy for growing software companies that serve specialized vertical markets.
About Us:
At VersaBadge were transforming healthcare operations with Bluetooth Low Energy (BLE) RealTime Location Systems (RTLS). Since 2016 weve been deeply committed to serving Critical Access Hospitals making locationaware technology more accessible to healthcare facilities that have traditionally been underserved due to cost and complexity. Today we support over 220 hospitals and clinics across the U.S. helping them improve financial health compliance caregiver safety and workforce efficiency.
As we continue to grow were expanding into new healthcare markets bringing our innovative solutions to a broader range of facilities. This is an exciting time at VersaBadgeour SaaSbased product suite is constantly evolving fueled by clientdriven innovation and strong collaborative partnerships. With rapid growth and new opportunities on the horizon were looking for passionate individuals to join our team and help shape the future of healthcare technology.
- Marketing Specialist SaaS & Healthcare
- Location: United States Preferably East Coast
- Remote opportunity
Position Overview
Were looking for a Marketing Specialistto develop and execute strategic marketing initiatives for our fastgrowing SaaS company in the healthcare space. This role will play a pivotal part in content creation demand generation and pipeline growth driving brand awareness and customer acquisition.
The ideal candidate is a handson creative marketer with strong content development skills a strategic mindset and a proven ability to manage multichannel campaigns that generate leads and drive conversions. If youre passionate about building impactful marketing programs aligning marketing and sales efforts and working in a highgrowth collaborative environment wed love to hear from you!
Key Responsibilities
- Content Strategy & Creation: Develop and execute a compelling content strategy that engages healthcare professionals and drives inbound leads.
- MultiChannel Campaigns: Plan and execute marketing campaigns across digital platforms email social media and paid channels to enhance brand visibility and lead generation.
- Content Development: Write and edit highquality blog posts social media content client communications email campaigns advertising copy and sales enablement materials.
- Market Research & Analysis: Conduct research to inform content strategy identify opportunities and optimize marketing initiatives based on performance data.
- Performance Optimization: Monitor and analyze content performance conduct A/B testing and refine strategies for higher engagement and conversions.
- Event Marketing: Manage the of virtual and inperson marketing events including webinars and industry conferences.
- Social Media & Paid Advertising: Develop and execute social media advertising and paid promotion campaigns.
- Visual Content Creation: Utilize Canva to design graphics and visuals that enhance marketing materials.
What Were Looking For
- 3 years of experience in content marketing digital marketing or a related field.
- Proven experience aligning marketing efforts with sales and revenue goals.
- Strong writing and storytelling skills with the ability to craft engaging and informative content.
- Handson experience with content management systems (HubSpot preferred).
- Ability to analyze marketing data and optimize campaigns for performance.
- Excellent collaboration and communication skills with the ability to work crossfunctionally.
- A proactive and adaptable mindset able to work independently in a fastpaced smallteam environment.
Bonus Qualifications
- Experience in healthcare segments (hospitals senior living behavioral health).
- Bachelors degree in Marketing Communications Journalism or a related field.
- Experience managing virtual and inperson marketing events.
- Knowledge of social media advertising and paid promotion techniques.
- Proficiency in Canva or other graphic design tools.
Why Join VersaBadge
- Comprehensive Benefits Health dental and vision insurance.
- Retirement Savings Plan with company match.
- Flexible Work Schedule & Remote Work Options (very limited travel required).
- Professional Development & Career Growth opportunities in a fastgrowing company.
Join us in shaping the future of healthcare technology and making a meaningful impact on hospital operations. If youre a creative datadriven marketer who thrives in a dynamic collaborative environment we want to hear from you!
Apply today and help us transform healthcare operations!
Diversity Equity Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams associates our Operating Companies and the communities we serve. As a collective our goal is to impact lasting change through our actions. Together we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic including race color genetic information creed national origin religion sex affectional or sexual orientation gender identity or expression lawful alien status ancestry age marital status or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit qualifications experience ability and job performance.
Required Experience:
Unclear Seniority
Employment Type
Full Time
