Overview
Leverage your National Mapping and Charting industry experience to identify craft and execute marketing campaigns that support targeted goals and objectives. As an Industry Specialist you will research and report on financial technological and other factors that affect the National Mapping and Charting markets and collaborate with key internal stakeholders to help define execute and measure national mapping maritime and aviation charting marketing plans.
Responsibilities
- Create manage and execute campaign tactics and related internal communications to meet integrated campaign success goals including
- Conferences trade shows seminars webinars and workshops
- Collateral including blogs white papers brochures and articles
- Web and social media
- Press media and advertising
- Align and collaborate with multiple Esri teams including marketing sales product development international distributors training and partner teams to successfully deliver campaigns and qualified leads
- Work with Industry Managers and Marketing Specialists to track campaign progress at every step and proactively work with internal and external customers to steer activities in the right direction
- Research evaluate and lead efforts on strategic industry positioning specific to the National Mapping and Charting industry; gain validation by internal and external experts
- Collaborate across business development and professional services teams for identification of industryspecific solutions requirements and the development of industry offers
- Develop and maintain a strong National Mapping and Charting user community through printed material online forums and user groups
- Develop deep GIS domain expertise and be responsible for providing product demonstrations and industry expertise to support press and analyst briefings partner engagements and customer meetings
Requirements
- 5 years of experience working in the National Mapping and Charting industry
- Knowledge of GIS and its application within the National Mapping and Charting domains
- Excellent communication skills to include written verbal and presentation
- Highly organized strongly selfmotivated and have the ability to multitask activities with shifting priorities
- Quick learner with a positive attitude
- Strong decisionmaking problem resolution and creative thinking skills
- Team player with strong interpersonal skills
- Ability and willingness to travel internationally
- Bachelors in marketing GIS geography or related field
Recommended Qualifications
- Familiarity with Salesforce
- Masters in marketing GIS geography or related field
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Required Experience:
Unclear Seniority