Director Product Marketing Sonic Legacy
Director Product Marketing Sonic Legacy
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Job Description
Job Details
Description
Hybrid Work Model
SEGA. . . What do you think of when you hear that word Do you think of the console with the iconic harmonized voice fire ups or do you think of the countless gaming hits from Sonic the Hedgehog Golden Axe or the Persona series . . .
When we think of SEGA we think of its evolution as a pioneer in the video game market to one of the most prominent video game developers and publishers ever! Globally SEGA has over 5000 employees passionately working to bring the best gaming entertainment to players around the planet. We have one of if not the richest portfolio of original IPs something we are very proud of and excited about as the market continues to change.
New streaming technologies and shifts in the retail landscape are well poised for what will be the most disruptive and innovative time in our industry. Our IP strategy positions us well for this and we are enthusiastic about the future!
Theres never been a more exciting time in the companys history to join SEGA!
Job Summary:
Reporting to the Vice President of Product Marketing the Director of Product Marketing is tasked with driving world class game marketing and performance across a portfolio of iconic SEGA IP including Sonic the Hedgehog and more. Working closely with studio partners marketing cross functional teams and key business stakeholders in our American European and Japan offices you will lead your team to shape the global product marketing strategy positioning and gotomarket tactical plan as well as drive the business plan for your titles worldwide. As an accomplished marketer and team leader you will manage and grow your team develop strong planning processes and play a pivotal role as part of the marketing leadership team that will continue to drive innovation and constantly advance SEGAs global marketing capability and performance.
Duties and Responsibilities:
- Be the owner for all aspects of marketing leadership across a portfolio of assigned titles. This includes owning full lifecycle management from longrange portfolio planning to foundational marketing strategy to goto market and postmortem.
- Develop implement and lead product positioning audience definition/sizing and the overarching marketing strategies.
- Drive the timely planning and of gotomarket plans across all marketing channels.
- Oversee the creation of all global marketing assets for your product and campaigns including key art logos trailers and more.
- Ability to lead and influence decision making across key executive stakeholders including business and game development for brands such as Sonic the Hedgehog and more.
- Function as a highly collaborative custodian of integrated marketing across multiple partners including communications and public relations community sales creative services events paid media 1stparties external agencies development teams and regional marketing teams in the Sega of Europe and Sega of Japan offices.
- Mentor and develop a team of product marketing leads to empower them to lead cross functional teams on marketing campaigns for their games.
- Support the inline/greenlight process with market insights and forecast rationale all while representing the needs of players.
- Own the Western P&L and manage the marketing budget across your portfolio.
- Serve as the global marketing lead for your games ensuring regional marketing teams create plans that adhere to a global marketing strategy while simultaneously encouraging and empowering regional teams to develop marketing plans tailored to their market audience preferences and behaviors.
- Develop and maintain excellent relationships with studio partner and serve as the voice of the brand to players and the voice of the players to developers.
- Work hand in hand with transmedia and brand team counterparts to develop complimentary marketing plans to help grow the audience for SEGA brands and leverage movies TV consumer products and other transmedia initiatives to help market your games.
- Function as a change agent and drive high impact innovative marketing campaigns and initiatives with ability to explain effectiveness via KPIs.
- Ability to analyze varieties of data identifying marketing trends and apply data to produce factdriven recommendations.
- Other related duties as required.
- Working inoffice is an essential function of this position. This requirement of facetoface interaction is in place to ensure effective supervision collaboration and teamwork. Inoffice attendance is required for the following reasons:
- For effective supervision of employees and our work product which includes ensuring all employees have necessary oversight of their work and access to supervisory assistance which includes meetings to review work product deadlines and status.
- To foster communication and collaboration among team members which includes the following: allowing for spontaneous brainstorming sessions and exchanges of ideas quick access to team members to enable collaborative problemsolving and stronger cohesion among coworkers and within teams.
- To enhance the sharing of information necessary to effective job performance and product creation.
- To enhance understanding of our stakeholders work and business needs facilitate a more seamless and organic workflow and ultimately increase efficiency and successful outcomes.
Qualifications
Qualifications and Skills:
- Minimum of 78 years of experience in a marketing role within gaming and or consumer products. Experience at a major game publisher or consumer product company with experience launching multiple games preferred.
- Bachelors Degree or equivalent experience in the field MBA a nice to have but not required.
- Must be a gamer or passionate about the gaming industry and care deeply about representing the needs of players.
- Experience working within Japanese headquartered companies or relevant nondomestic headquartered companies strongly recommended. Experience working in a global environment a must.
- Japanese language skills are a plus but are not required.
- Experience developing managing and pitching global marketing campaigns working with regional and cross functional teams to ensure the vision is executed effectively.
- Experience managing marketing budgets of $5M $50M
- Direct experience and knowledge of 1st party console and PC platform partner processes and policies.
- Experience in project management analysis and the ability to collaborate with multiple teams on multiple projects in a fastpaced environment.
- Highly effective oral and written communication skills and attention to detail.
- Independent worker with little supervision required and willingness to navigate areas of unfamiliarity while maintaining a positive professional collaborative and flexible attitude.
- Strong analytical skills necessary to measure campaign effectiveness/ROI and adjust as needed.
- Ability to coordinate of plans within budget and established timelines.
- Ability to manage a team of direct reports with desire to grow cultivate and nurture direct reports.
- Willing to occasionally conduct meetings with Europe and Japan around normal US business hours as needed.
Required Experience:
Director
Employment Type
Full-Time
