Content Marketing Manager

Strategic Content Planning & Management

• Develop and execute a comprehensive content marketing strategy aligned with business objectives
• Create and maintain an editorial calendar with clear content themes campaigns and promotional schedules
• Establish content workflows standards and governance processes to ensure quality and consistency
• Analyze content performance and optimize strategies based on datadriven insights
• Manage content resources efficiently including internal team members and external vendors

Content Creation & Curation

• Oversee the production of highquality engaging content including blogs articles ebooks and online magazine content
• Develop businessoriented content tailored to small healthcare practice owners and administrators
• Create coherent story arcs and content series that build audience engagement over time
• Maintain brand voice and messaging consistency across all content assets
• Leverage AI tools appropriately to enhance content creation workflows

Digital Channel Management

• Manage content distribution across website email and social media channels
• Implement and optimize WordPressbased content systems
• Develop social media content strategies and utilize automation tools effectively
• Create and manage visual content using Canva and other design tools
• Ensure seamless user experience across all digital touchpoints

Content Performance & Analysis

• Establish KPIs and measurement frameworks for content initiatives
• Analyze content performance and provide regular reporting on key metrics
• Identify optimization opportunities based on audience engagement data
• Stay current on content marketing trends and best practices
• Recommend new content approaches based on industry developments

Qualifications :

Required Skills & Experience

• 5 years of content marketing experience with at least 2 years in a management role
• Demonstrated experience developing B2B content strategies for professional services
• Strong understanding of healthcare or related professional services industries
• Exceptional writing editing and storytelling abilities
• Proficiency with WordPress content management systems and SEO best practices
• Experience with social media management and automation tools
• Working knowledge of Canva and basic design principles
• Analytical mindset with ability to translate data insights into content strategy
• Project management skills with ability to manage multiple initiatives simultaneously

Preferred Qualifications

• Experience marketing to dental/medical practices or healthcare professionals
• Background in business marketing or healthcare administration
• Familiarity with AI content tools and their appropriate applications
• Experience producing longform content (ebooks guides white papers)
• Knowledge of email marketing platforms and nurture campaign development
• HubSpot or similar marketing automation platform experience

Additional Information :

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the worlds biggest brands and agencies to help them solve unique marketing challenges with the best people swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018 We Are Rosie is on a mission to redefine how marketing works with an inclusive humancentric approach thats better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades including being named to the 2023 Global Top 100 Inspiring Workplaces the Inc.and Adweeks Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.

Remote Work :

Yes

Employment Type :

Contract