Senior / Marketing Manager Life Solutions APAC
Posted on :
25-05-2022
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1 Vacancy
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Job Description
Req ID : 1102203
Job Overview and Responsibilities
The APAC marketing manager is ultimately responsible for developing a strong pipeline of growth programs which lead to generating new leads for the regional / global frontline commercial teams especially in Environment and Hemodialysis space. Success will be measured on the size and quality of the identified growth programs that translate into revenue generating projects generating top line revenue growth. The focus of the marketing manager is to identify new customers, applications and/or product development opportunities that translate into new leads generating top line revenue. Another key aspect of the role is finding new opportunities in the APAC market where Materials segment can be a market maker. The position will report to the Global Market Leader and will be based in Asia Pacific region
Key Responsibilities:
- Develop marketing strategy and plan, including segmentation and implementation milestones which translate into new leads for the commercial front line teams.
- Define segments and value propositions.
- Implement relationship management in the case of new customers, applications, or segments
- Support alignment of R&D & Technical engineering, application development work with market trends and marketing goals.
- Provide market assessments for all sub segments. Coordinate with other business groups, as needed.
- Manage development resources and process of development jointly with R&D and Market Manager.
- Manage and adapt market models by keeping abreast of market changes and disseminate relevant market and technical information.
- Represent Company s interests on industry committees (regulatory and advocacy)
- Train regional frontline line on value proposition and provide local support to implement the market plans which generate new leads Develop pipeline of Growth Programs
- Synthesize market data from multiple sources to form strong market understanding and anticipate trends that can generate large opportunities for Materials segment.
- Work with cross functional team (CTD, R&D, and Frontline) to prioritize growth programs based on market attractiveness and unique value proposition.
For all identified Marketing Growth Programs drive full Marketing Process:
1) Market Assessment (Fact Book),
2) Validation and
3) Launch Plan for Market Entry (Marketing Mix).
4) Go to Market
- Drive stakeholder buy-in through each milestone of the Marketing Process: Asset management, R&D, Communications, Regional Frontline, and Customer Technical Development
- Monitor trends and provide Marketing support to Core Business
- Monitor and communicate global competitive trends in the market with the main purpose of identifying new opportunities
- Work with Regional Sales Cluster Managers and Product Managers (PMs) on coordination of pricing activity. Develop and maintain appropriate sales and market support tools.
Requirements
Education and Experience
- Academic degree (bachelor`s/master`s degree), preferably in Business/Marketing or Engineering. MBA or marketing related graduate degree a plus.
- Functional marketing background
- At least 5+ years of experience in a commercial position with a strong marketing background. Experience in leading cross functional teams (technology, product management, sales)
Skills
- Strong Marketing capabilities, practical knowledge of main Marketing Excellence tools. Strong knowledge of the water and air treatment industry is a plus.
- Proven track record in driving successful results even without direct authority. Demonstrated ability to learn quickly and bring innovative new ideas.
- Exceptional analytical and strategic thinking capabilities.
- Excellent communication and influencing skills.
- Ability to travel 30-50% (domestic/international) To be redefined in current scenario
- English mandatory (Additional languages - Chinese / Korean / Japanese will be added value)
Education and Experience Academic degree (bachelor`s/master`s degree), preferably in Business/Marketing or Engineering. MBA or marketing related graduate degree a plus. Functional marketing background At least 5+ years of experience in a commercial position with a strong marketing background. Experience in leading cross functional teams (technology, product management, sales) Skills Strong Marketing capabilities, practical knowledge of main Marketing Excellence tools. Strong knowledge of the water and air treatment industry is a plus. Proven track record in driving successful results even without direct authority. Demonstrated ability to learn quickly and bring innovative new ideas. Exceptional analytical and strategic thinking capabilities. Excellent communication and influencing skills. Ability to travel 30-50% (domestic/international) To be redefined in current scenario English mandatory (Additional languages - Chinese / Korean / Japanese will be added value)
Employment Type
Full Time
Key Skills
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