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A video producer coordinates a film project from start to finish, and whether they work in the commercial or artistic sphere, they focus on using artistic elements to communicate a message. While not all video producer jobs are alike, we found several core tasks common to most:
Choose Production Elements
As the one who brings an idea to the screen, a video producer chooses equipment and other tools that fit this vision. They select all camera, audio, and lighting equipment, in addition to editing software and other computer programs. In addition, they scout locations and oversee everything from wardrobe to set design.
Manage Employees
Video producers often hire other team members such as editors, videographers, stylists, actors, and more. They also assign tasks and create schedules for all cast and crew involved, including deadlines for the project and for individual workers.
Oversee Expenses
Video projects typically have several budgets, including for hiring cast and crew, for securing rights and licenses, for purchasing props and equipment, and for gaining access to shooting locations. Video producers set the budgets for each of these areas and track spending along the way.
Secure Rights and Licensing
Sometimes completing a film project requires using material from other sources, such as music or video footage. Video producers ask permission to use this material and ensure everything is obtained legally.
Collaborate with Other Departments
A successful video project requires the efforts of everyone in the company, and the video producer works closely with other teams, such as collaborating with the public relations department or social media editors to promote the project.
Full Time