Implement a problem-driven iterative adaption (PDIA) and buyer led [BLA] approach to help Jordan Export (JE) to address gaps of anchor firms and current export marketing firms
Provide technical assistance to introduce e-commerce, digital marketing, and social media techniques to marketing firms, through grants under contract
Support the development and implementation of marketing firms network in target opportunity markets.
Develop and share strategy for JE to advance sales agent networks in key markets
Support the piloting of this sales agent model with TO1 anchor businesses
Identify and share new market opportunities with Jordan Export
Support Jordan Export to conduct market opportunity analyses for Gulf, Southeast Asia, and North African markets
Support businesses and anchor firms to develop buyer-led export growth plans, assess new market selection, entry strategies, information assistance and connect them with international opportunitites.
Support development of export market opportunity and product import requirement “cheat sheets” for new markets
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