Handles the execution of the 360 brand campaigns and ensures that all the required teams are fully aligned on all the deliverables to be done to meet deadlines.
Responsible for polishing the brand image in its different angles through communication: Riders, Brand tone, brand offering and character... etc
Facilitating & ensuring proper execution of all the campaign requirements, while continuously monitoring the campaign performance & exposure. Also, must take the necessary steps to ensure the campaign reach the maximum exposure and performance while its running.
Handles media planning of all 360 campaigns to ensure balanced exposure with high impact to achieve the campaign objective.
Maintains constant taps on brand KPIs and sets the strategy/next steps to maintain them all on high scoring levels.
Ensures timely post campaign performance reports are with the marketing manager enclosed with proper readings, strategy and next steps.
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