Marketing Lead

Our Mission is to Simplify Life. We are looking to Simplify and automate complex decision-making for customer centric industries, like Utilities, Financial Services, Logistics, and commerce, that drive the worlds economies and you have the chance to join the revolution. We are trying to solve huge challenges in todays enterprise that are directly impacting the employee and customer experience.

What can we promise you:

• You’ll join a global family of awesome, passionate people that are working together to build a sustainable, scalable ecosystem committed to using logic to create a better experience.
• We want you to help us become better. You will be empowered to drive change and innovate.
• That we will invest in you. We will give you the opportunity to master your domain and drive excellence.

Main Objective of the Position:

Avertra Corps Marketing Lead will be responsible for developing Avertra’s marketing and branding strategies that will enable Avertra to gain more awareness and harness leads in the market as well as overseeing and managing the Marketing team’s workloads.

Main Job Responsibilities:

• Develop strategies and tactics to raise awareness around the
• Avertra brand that fall in line with company goals
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Work with the marketing team to develop and implement successful marketing campaigns
• Produce and maintain engaging content for the website and blog that attracts and converts Avertra’s target audience
• Build strategic relationships with Avertra’s marketing partners
• Prepare and monitor Avertra’s marketing budget
• Manage and maintain Avertra’s social media
• Oversee and approve marketing materials (campaigns, brochures, one pagers, blog posts, etc.)
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Manage and plan for Avertra’s live and virtual events
• Oversee the Marketing team’s work, tasks, and development

Requirements

Needed Competencies:

• Leadership skills
• Communication skills
• Time management
• Creativity
• Analytical skills

Education:

BSc degree in Marketing or relevant field

Experience:

• 4-5 years of experience in Marketing, 2 years of which must be in a lead or higher role.
• Experience in B2B Marketing

Knowledge, Skills and Abilities:

• Up-to-date with the latest digital technologies and social media trends.
• Excellent communication skills and be able to express our company’s views creatively.
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Excellent written and verbal English skills
• Possess multicultural awareness to be able to produce content for and communicate with global partners and customers

Preferences:

• Experience with Figma and social media scheduling tools like Buffer
• Preferably possess an American or EU passport

Travel:

Yes

Work Schedule:

Flexible working hours