Lead marketing spend, planning and evaluation across marketing spend (eg paid adv, PR & KOL, user campaigns, sponsorships etc).
Analyze the effectiveness of marketing campaigns, derive insights, and develop high-impact recommendations for executive business leaders.
Measure marketing incrementality through multiple statistical techniques (e.g., A/B and multivariate testing) and causal impact analyses.
Provide key data insights to help marketers shape new or existing campaigns, continuing to identify growth opportunities, and data-driven recommendations to improve budget investments.
Work with complex datasets, ensuring that our marketing activities are being tracked and measured appropriately by working with cross-functional stakeholders.
Build relationships and collaborate with leaders across Marketing, Regions and Finance team to find solutions to challenges
Drive continuous process improvement, standardization, simplification and reporting enhancements
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