Leadership of product messaging by all product managers - across 30+ technical products
Development of standards and processes for product content
Mentoring and development of content skills in the product team
Coordination with development, marketing, sales, and field teams
Ensuring all content is consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person. This is to be done for each buyer and user persona within Canonical’s open source and enterprise communities.
Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolution of strategy is a must.
The development of a functional content calendar throughout the enterprise verticals, and defining the owners in each vertical to particular persona groups.
Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing.
Enabling Product Managers in their role as writers and content strategists; be an arbiter of best practices in grammar, messaging, writing, and style.
Integration of content activities within traditional marketing campaigns.
Conducting ongoing usability tests to gauge content effectiveness. Gathering data and analytics to make recommendations based on those results. Working with owners of particular content to revise and measure particular content and marketing goals.
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