Leadership of product messaging by all product managers - across 30+ technical products
Development of standards and processes for product content
Mentoring and development of content skills in the product team
Coordination with development, marketing, sales, and field teams
Ensuring all content is consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person. This is to be done for each buyer and user persona within Canonical’s open source and enterprise communities.
Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolution of strategy is a must.
The development of a functional content calendar throughout the enterprise verticals, and defining the owners in each vertical to particular persona groups.
Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing.
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.