Provide regular market research plans, actions, trends, and competitors activities as well as creating market reports and updating them regularly to provide insights on the market status and assist in the decision-making process.
Gathering and analyzing data as well as creating reports and dashboards to present information and KPIs to optimize CVM activities and accelerate customers’ value.
Use profiling of the customers and the data available for each customer to have geographic, demographic, psychographic and behavioral segmentation to better target them with any campaign (retention or up-selling cross- selling) accordingly.
Ability to communicate complex data in a simple, actionable way
Ability to visualize data in the most effective way possible for a given use-case
Analytical and critical thinking skills
Transferring data into a new format to make it more appropriate for analysis
Creating new, experimental frameworks to collect data
Building tools to automate data collection
Searching through large data sets for usable information
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