• Develop and execute a regional Events & Tradeshow calendar including Webinars, industry events, Partner Recruitment events and Conferences/seminar
• Organize events from A to Z: budget management & price negotiation, internal event processes, synchronization with local sales & marketing teams and HQ marketing teams, branding collateral, logistics.
• Work with regional marketing team (content manager + others) for developing key messaging, content and communication for events in line with regional content strategy and events objectives
• Drive events influenced pipeline and generate quality MQLs through onsite activations and support of the sales team;
• on-site demos and lead collection with pre-sales team
• Book both paid and earned thought leadership activities including roundtable participations, panel discussion...etc.