Digital Marketing Specialist

A Digital Marketing Specialist is responsible for helping maintain a brand by working on

marketing campaigns. Their duties include performing market research, planning &

implementing digital campaigns, and sometimes creating content to aid in the success of

marketing campaigns.

● Research advertising trends

● Decide on the appropriate placement of ads

● Determine what content will reach customers

● Publish digital marketing content online

● Implement email marketing campaigns (a plus)

● Develop campaigns to increase digital sales and work with different online sales platforms

● Tracking digital marketing performance

● Overseeing the digital marketing budget (campaign budgeting)

● Creating and updating digital marketing reports