You can expect to spend around 50% of your time on the creation of content, with the remainder focused on strategy, planning, management and reporting,
Although traffic is important (and we will continue to produce content that helps to boost our overall SEO strategy), the main goal of our team is to drive quality content downloads and call requests. As such, the ideas and execution of the content you work on will be tailored towards hitting those goals,
Working with key design and marketing stakeholders, while overseeing 1-2 Content Marketing Specialists and/or freelancers, you will help to lead major content projects that generate business results,
You will be in charge of pulling key metrics and measuring the effectiveness of your content efforts, using tools like Google Analytics, SEMrush and Google Data Studio.
We don’t expect you to do it all alone. You will have the support of our large marketing creative team to help bring your content ideas to life, our Director of Content Marketing and Head of Content leads to help lead strategy, our other Content Marketing Managers and Specialists to collaborate with, and our SEO team to ensure content is created with the right search intent.
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