Marketing Analyst

Job Overview:

As a Marketing Analyst in the Volunteering team, the candidate is expected to have a creative knack along with an analytical approach. The role involves close coordination with sourcing, product, content, and design teams at Goodera.

As a part of the team, you will be strategizing monthly campaigns, deciding the right KPIs for the campaign, tracking the success, presenting reports, and proposing recommendations. We work with nonprofit organizations from all around the globe, hence good communication skill is a must-have. Moreover, if you have an interest in learning and developing new skills and experimenting with your knowledge, this can be the right place for you. At Goodera, we believe in experimenting, learning, and growing.

Key Responsibilities:

• Creating strategy around customer acquisition from multiple channels - Organic, SEO, and referral marketing

• Analyze data from the digital platforms to derive useful insights and develop strategies

• Identify and implement key strategic initiatives to enhance experience for our non-profit partners

• Conduct regular competitor analysis and market analysis to identify the emerging trends and best practices

• Create weekly dashboards and reports, and derive inferences from it

• Work closely with the content team and creative team

• Develop monthly campaigns and assign the right KPIs to track the success

Requirements

• Educational qualification: Bachelor’s degree

• 0-2 years of work experience

• Good understanding of social media platforms and metrics

• Hands-on experience in creating dashboards, reports and presentations

• Great at handling data, good with numbers

• Detail-oriented, ability to multi-task and juggle multiple competing priorities

• Passionate about social impact initiatives

• Excellent communication and interpersonal skills

• Curiosity to learn new things and learn on the job

• Self-driven and proactive nature

Benefits

• Work with a performance-oriented team driven by ownership, open to experiments, and passionate about creating impact

• Our culture promotes creativity and encourages teammates to present their ideas

• A learning opportunity to work with C Suite stakeholders

• A fast-growing business unit offers opportunities for career progression to individuals who display ownership and take on responsibility with favorable outcomes

• Full WFH for the near future, which offers some flexibility of working hours, and likely a hybrid model afterward