Ads Executive
At least 2 years of exp in the advertising industry.
Skills Required
1. leading and managing SEO/SEM
2. Experience in optimising landing pages and user funnels
3. Experience with A/B and multivariate experiments & In-depth knowledge of Google Ads and Facebook Paid Ads
4. Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)
5. Experience in setting up and optimising PPC campaigns on all major search engines
6. Knowledge about LinkedIn Marketing
7. Proficiency in campaign management software, such as HubSpot Marketing
8. Extensive experience in client relationship management
Role & Responsibilities
1. Create and optimize digital campaigns on Google Ads & Facebook
2. Prepare and setup Campaign proposals on Google Ads & Facebook platform (such as Search, Display & Remarketing)
3. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
4. Positive & Negative Keywords Research & Analysis Quality Score PPC Bid Management, A/B testing of ads & landing pages
5. New Strategies & Recommendations (such as Ad Extensions, Custom audience, dynamic campaigns & dynamic re-marketing etc)
6. Brainstorms new and creative growth strategies through digital marketing
7. Measure and report performance of all marketing campaigns, and assess against goals
8. Identifying new business leads and contributing to the expansion of business activities
9. Preparing campaign budgets and work schedules, as well as setting project deadlines
9. Developing link building strategies.
10. Analyzing keywords and SEO techniques used by competitors.
11. Should play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers
Skills : seo/sem,facebook paid ads,google ads,google analytics,semrush,ppc,linkedin marketing,hubspot marketing,client relationship management