work from home - PR & Social Media Specialist

Job Description

Responsibilities

• Develop, implement and manage our social media strategy
• Work on the company PR campaigns and ecosystem awareness.
• Define company directions towards the software industry/competitors.
• Define the most important social media KPIs.
• Manage and oversee social media content.
• Measure the success of every social media campaign.
• Stay up to date with the latest social media best practices and technologies.
• Use social media marketing tools such as Buffer.
• Communicate with industry professionals and influencers via social media to create a strong network
• You are responsible for joining relevant conversations on behalf of the brand by providing support to current and prospective customers.

Job Requirements

• Social media specialists should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels.
• Experience with PR campaigns and media management.
• Excellent writing, oral presentation, and communication skills.
• Fluency in English
• Good understanding of social media KPIs
• Understanding of SEO and web traffic metrics
• Experience with the nature of software companies and developer/software engineers' personalities.
• Ability to deliver creative content (text, image, and video).
• Strong attention to detail.
• Proven working experience in social media marketing or as a digital media specialist.