Work from home - Digital Marketing Specialist

About the Job

• Build and execute Digital media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification before launching a Kickstarter campaign.
• Generate, edit, iterate and publishsocial media ads.
• Create an editorial calendar.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
• Collaborate with other departments (customer relations, sales, etc) to manage reputation, identify key players, and coordinate actions.
• Reports Ads outcomes
• Reports pages/posts activity
• Manage & Create SEM campaigns
• Create Digital marketing advertising and social media strategies and plans for customers
• create/optimize web content
• Create and present digital marketing plans for customers

Job Requirements

• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C & B2B social media, Google Adwords, and email campaigns
• Working knowledge of ad serving tools
• Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, Web trends, etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• BSc/BA in marketing or relevant field