Social Media Digital Marketing Specialist

About the Job

Position Summary:

• An energetic Social Media Specialist to attract and interact with targeted networks users.
• The goal is to progressivelyachieve superior customer engagement, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.
• Social media specialists should have a solid understanding of how each social media channel works and how to improve content so that it is engaging on those channels.
• You are responsible for relevant conversations on behalf of the brand and providing support to current and prospective customers.

Key Activities:

• Set up and optimise company pages within each platform to increase the visibility of company’s social content.
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
• Collaborate with other departments (customer relations, sales etc.) to manage reputation, identify key players and coordinate actions.