SEO Specialist

Job Description

1. Manage all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
2. Develop optimization strategies that increase the company’s search engine results rankings, and Set measurable goals that demonstrate improvement in marketing efforts.
3. Ongoing research of keywords to use throughout the company’s website and marketing materials.
4. Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns.
5. Monitor daily performance metrics to assess SEO strategy performance.
6. Write high-quality website content, including blog posts and page descriptions.
7. Track, report, and analyze website analytics and PPC initiatives and campaigns.
8. Develop and implement link building strategy and Research and analyze competitor advertising links.
9. Work with editorial and marketing teams to drive SEO in content creation and content programming.
10. Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
11. Collaborate with others within the marketing department to manage SEO strategy.

Job Requirements

• 3-4 years proven SEO experience
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, google search consult, SEMrush, Screaming Frog )
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO.
• BS/MS degree in a quantitative, test-driven field.