SEO Marketing Specialist

Job Description

• Review and analyze our company website for areas that can be improved and optimized.
• Write effective SEO content for blogs, and websites.
• Identify powerful keywords to drive the most valuable traffic.
• Fill websites and other content with effective keywords.
• Develop link-building strategies.
• Analyze keywords and SEO techniques used by competitors
• Perform ongoing keyword research including discovery and expansion of keyword opportunities.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Plan, develop and implement the SEO strategy.
• Work towards organic search optimization and ROI maximization.
• Prepare and present reports on a weekly basis.
• Work with web developers and marketing teams to properly implement SEO best practices.
• Cooperate with web developer and web designer in any issues related in order to technical SEO to improve the company’s websites.
• Stay up to date with the latest SEO trends and best practices.
• Report monthly final report to the digital marketing manager.

Job Requirements

• Understanding of search engine algorithms and ranking methods
• Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
• Knowledge of keyword research and data mining tools
• Able to complete competitive analysis of other companies within the industry
• Excellent written and verbal communication skills (email, phone, etc.)
• Comfortable analyzing high volumes of data on a daily basis
• Familiarity with WordPress or other content management systems
• Experience with other aspects of marketing, such as customer growth and promotion, is a plus