Senior Media Buyer

Senior Media Buyer Job Description:

• Creating media plans and media strategy.
• Help identify target audiences and plan media campaigns.
• Experience doing buyer persona and audience research
• Optimize plans and budgets allocation according to the best media mix
• Watch campaigns performance and adjust when needed
• Experiment with new platforms and channels
• Ensure ads are creative and displayed appropriately
• Monitor costs, return on investment (ROI), and ROAS
• Cooperate for digital marketing activities with relevant teams (content writers, designers, developers, marketers, etc.)
• Responsible for design and execute integrated digital media campaigns.
• Measure, analyze, and report on the performance of campaigns and strategies, and manage daily and weekly reporting dashboard.
• Analyzing business performance with the help of digital tools and reports.

• Generating Leads campaigns (s) through a different platform (s).
• Setting digital campaigns on Google Ads (SEM), Facebook, Instagram, YouTube, LinkedIn, Snapchat and Twitter.
• Monitoring digital campaigns on different platforms.
• Producing keyword analysis and research.
• Providing competitive analysis and research.
• Producing digital campaign execution and reporting.

Job Requirements:

• Proven experience as Media Buyer or similar role; experience in digital media is preferred
• Familiarity with media-buying, planning and research
• Interest in following advertising and latest media trends
• Working knowledge of media listening and analytics tools
• Strong experience using the full portfolio of digital tools: Google Analytics, Facebook Ads Manager, LinkedIn, and Google UTM Builder.
• Understanding of branding, marketing, SEO, and CTA marketing content development.
• Excellent communication and negotiation skills
• Organizational and multitasking abilities
• Attention to detail
• Critical thinking skills
• BSc/BA in Marketing, Advertising or related field