Senior Media Buyer

About the Job

• Digital Tool Experience – Strong experience using the full portfolio of digital tools: Google Analytics, Facebook Ads Manager, Google UTM Builder
• Plan & execute a digital media strategy that aims at producing a positive ROI for our clients. It includes handling everything from competitor research, audience selection, to lead generation to customer value optimization as well as conversion rate optimization.
• Monitor, track KPIs and provide insights from campaigns to Marketing Team
• Build, manage, and optimize Social Media campaigns and Retargeting
• Develop campaign strategies and initiatives that support the brand objectives, highlight specific products and raise brand awareness
• Work with Brand Creatives & Content Creators to develop creative assets to support campaigns
• Executing campaigns across a variety of platforms, including Snapchat, Instagram, YouTube, Twitter, LinkedIn, Facebook, google ads, and tiktok.
• Evaluating new digital technologies and using Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media, GDN, and search advertising.
• Handle media buying campaigns from A to Z on different platforms starting from planning, targeting, set KPIs & spending till generating reports.
• Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
• Monitor, track KPIs and provide insights from campaigns to Marketing Team
• Keep up with the latest about digital media buying platforms and new strategies
• Manage budget as set forth by the leadership team & determine recommendations for allocation of spend
• Pre-campaign analysis and research on audience size, affinity audiences, available advertising tactics, and recommendations for best deployment of available funds