Logical and non-traditional targeting on all social & digital platforms including native article providers (example: Nativo), native Ad networks, and digital magz.
Interpretation, choice and usage of growth models with different client objectives
Full scenario planning and budgeting
Creating and planning a variety of PPC campaigns across a range of digital channels (Facebook - LinkedIn - Twitter - Snapchat - Tiktok - Google Ads) including re-marketing and re-targeting practices
Test and develop strategies for new models and new types of advertisers.
Map out the customer’s journey across all funnel stages.
Stay up to date with the latest platform announcements, policies & launches.
Provide “compelling”, conversion and shocking content guidelines for creative departments to follow for maximum business objective fulfillment & client’s bottom line effect..
Comfortably measure & evaluate the success of campaign groups and provide big picture and detailed analyses with persuasive data visualization techniques
Presenting media proposals, including timings and cost breakdowns, helping clients to reach a final decision about their future advertising strategy.
Guide a client's development team on all steps to install tracking pixels, tags, triggers, and define custom conversions on Facebook, Twitter, Google and LinkedIn
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