Senior Marketing Specialist

Job Description

Job Description

• Develop, implement, and track marketing programs such as email, social media, digital campaigns, and events
• Collaborate with other internal teams (e.g., product and sales) to develop and monitor strategic marketing initiatives
• Analyze and report on the performance and efficiency of campaigns
• Conduct market research and analyze trends to identify new marketing opportunities
• Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
• Write, proofread, and edit creative and technical content across different mediums
• Work with external agencies and vendors to execute marketing programs
• Markets services by developing and implementing marketing and advertising campaigns.
• Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing.
• Supports sales staff by providing sales data, market trends, forecasts, account analyses, and new product information.
• Generate Leads.
• Posts on social media.
• Generate qualified leads.
• Moderate social media channels and website.
• Create a strategic plan

Job Requirements

• 3-6 years of experience in marketing is a MUST.
• Bachelor's degree in business administration, marketing, communications, or a related field.
• Strong knowledge of various marketing and analytics tools such as Google Analytics, CRM systems (e.g., Salesforce), and content management systems.
• Strong written and verbal communication skills.
• Skilled in writing and editing content with attention to detail.