Senior Marketing Specialist

Job Description

• Researches and analyses a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, and demographic data
• Develops new marketing strategies and campaigns based on detailed analysis of market forces
• Identifies the appropriate media channels where each product or service's marketing materials can be delivered to the public
• Enforces brand marketing guidelines throughout each product to create a cohesive feel to each campaign
• Provides expert direction and insight to marketing staff members throughout each project or campaign
• Acts as a go-to resource for up-to-date, accurate research and market information
• Tracks marketing strategy results closely and creates detailed reports with data analysis and other feedback
• Adjusts marketing plans as needed in response to data tracking efforts
• Reports findings and results to upper management and executives

Job Requirements

• Bachelor's Degree in Marketing, Business, or a Related Field
• Proficient in Google Analytics or other web analysis tools
• Strong organization and prioritization skills
• Detail-oriented
• Strong understanding of Microsoft Office
• Ability to work in a fast-paced environment
• Ability to work collaboratively
• Excellent communication skills
• Strong analytical skills